Net wins in young adults on night of SOTU address

With President Obama’s State of the Union address splitting viewership on the major networks Tuesday, Univision swooped in to win among young adults with its trio of novelas.

The preliminary numbers for the Big Four are subject to revision due to the live 9-10:15 p.m. ET address, which won’t be included by Nielsen in final nightly averages. Each carried the address and Republican response, with ABC and CBS then airing repeat comedies and NBC sticking with SOTU coverage until 11.

Looking at the affiliate-based prelims, Univision claimed the night’s top two broadcasts in young adults with “Amores Verdaderos” (True Love) at 9 p.m. (1.8/5 in 18-49, 4.1 million viewers overall) and “Por Ella Soy Eva” (For Her I’m Eva) at 8 p.m. (1.6/5 in 18-49, 3.9 million viewers overall). And closing out the night for the Spanish-language net was “Amor Bravio” (Fierce Love), with a 1.4/4 in 18-49 and 3.5 million viewers overall.

At the Big Four, NBC appeared to have the top-rated coverage of the State of the Union address in key demos, with its stations averaging a 1.6/4 in 18-49 and 5.6 million viewers from 9 to 10:30 p.m., with ABC drawing a 1.2/3 in the demo and 4.6 million viewers overall and CBS a 1.1/3 in 18-49 and 6.2 million viewers overall.

ABC closed with a special repeat of “Modern Family” (0.9/3 in 18-49, 3.3 million viewers overall), and CBS with a special encore of “Mike & Molly” (0.8/2 in 18-49, 4.5 million viewers overall). NBC garnered a 1.0/3 in 18-49 and 4.1 million viewers overall during the 10:30 p.m. half-hour as it aired more analysis of the president’s address.

Tuesday’s 8 p.m. hour, which aired pretty much intact across the country (either before or after the SOTU), was led by a special repeat of “NCIS: Los Angeles” on CBS (1.5/4 in 18-49, 9.1 million viewers overall) and an original episode of cooking competition “The Taste” on ABC (1.5/4 in 18-49, 4.7 million viewers overall), which was down from last week.

NBC aired encores of “Betty White’s Off Their Rockers” at 8 (1.2/4 in 18-49, 5.0 million viewers overall) and 8:30 (1.4/4 in 18-49, 5.2 million viewers overall). Fox went with repeats of “Raising Hope” (1.1/3 in 18-49, 2.7 million viewers overall) and “New Girl” at a special time (1.1/3 in 18-49, 2.5 million viewers overall).

CW aired a repeat of theatrical “When in Rome” (0.5/1 in 18-49, 1.5 million viewers overall).

Preliminary 18-49 averages for the night (including the SOTU address): Univision, 1.6/4; NBC, 1.4/4; ABC, 1.3/3; CBS, 1.2/3; Fox, 1.0/3; CW, 0.5/1.

In total viewers: CBS, 6.9 million; NBC, 5.3 million; ABC, 4.4 million; Univision, 3.8 million; Fox, 2.5 million; CW, 1.5 million.

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