Univision Hits Ratings Milestone with July Sweeps Win

Univision to End July Sweeps at

Spanish-lingo net ranks No. 1 among all outlets in adults 18-49 and adults 18-34 demos

Univision is on pace to end the July sweeps in the numero uno spot, a milestone for the U.S. Hispanic network. Market leader expects to dominate July sweeps primetime among both Adults 18-49 and Adults 18-34 demos, in broadcast or cable.

The summer tends to be a slow period for the general market, with new seasons normally slated to launch in the Fall, but as Univision Prexy-CEO Randy Falco pointed out, dominating July has become more significant now that “other networks are investing more than ever in summer programming.” There has been more original programming on ABC, CBS and NBC (including scripted), but the general downslide of these networks has caught up with the Big 4, while Univision continues with 100% originals.

“Univision has become known for airing first-run primetime programming every night, 365 days each year,” said Univision Networks Prexy Cesar Conde.

Univision’s July 2013 sweep is a 6% jump from July of the previous year among Adults 18-49 while ABC (-24%), Fox (-20%) and NBC (-12%) were down by double-digits.

SEE MORE: Univision Tops Major Broadcasters in Demo for Second Straight Week

Overall however, Univision ends July in the number 4 position among Total Viewers +2, ahead of Fox. Univision also finished fourth, ahead of NBC, in the February sweeps.

“Our audience has high expectations for us to deliver on the promise to bring them the best telenovelas, variety, news and sports programming, and our track record shows the result,” said Conde.

Univision’s July viewership got a major boost from its 10th annual “Premios Juventud” on July 18, which reached nearly 10 million viewers who tuned in to all or part of the youth awards program.

Long-running variety show “Sabado Gigante” (“Giant Saturday”) reported year-over-year audience growth in July 2013, across all demos.

Telenovela “Amores Verdaderos” (“True Love”), which wraps its nine-month run on Sunday (July 28), has outperformed first-run airings of English-language shows in the Adult 18-34 and 18-49 demos. These include ABC’s entire line-up, such as “The Bachelorette” and “Castle”; CBS’s entire line-up including “Big Brother 15” and “Under the Dome”; NBC’s “American Ninja Warrior” and Fox’s “So You Think You Can Dance.”

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  1. AMGood says:

    FYI Proud Male: Galavision is owned by Univision Communications so it’s all in the family. Having said that, rival Telemundo has seen ratings growth and has been chipping away at UVN’s lead.
    The “Big 4” still command the biggest chunk of the ad pie so they remain strong, albeit not as formidable as before.

  2. Proud Male says:

    Congratulations Univision. Someday soon talk of the Big 4 will be history. I watch local newscasts, then select from a banquet of available programming including over 30 over the air channels. I can then go to HULU, Veetle, CBS, Live TV, Tubtub TV etc over the internet. Like many, I have purchased seasons or even the entire life of shows I love and can watch them through my Sony 300 disk Blueray carousel. Gave up Dish/Cable years ago, but close to 50 million households subscribe to one or the other. Can pick movies I need to pay for via Netflix.

    Given this universe of potential programming isn’t it a bit self absorbed to still be talking about the BIG 4? They ain’t so big anymore. Further, like them, Univision was the first to market with Spanish speaking programming, but its competition such as Galavision is also growing and chipping away at Univision’s market share.

  3. Terrence Linder says:

    Cause if you watched Big Brother, or any stupid reality show being crammed down our throats,you would run to Univision too!!!

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