With its launch expected in mere weeks, Fusion, the news-and-lifestyle cable outlet backed by both Univision and Walt Disney’s ABC News, named Isaac Lee as its new chief executive. Lee will retain his duties as president of Univision’s news division.
Lee assumes duties from interim chief and Univision exec Beau Ferrari.
Fusion, which is expected to launch digitally October 21 and on TV October 28, aims to cater to the Hispanic millennial, a burgeoning consumer demographic which is expected to wield significant power over the next few years. The network will offer a mix of hard-news commentary, satire and pop culture in a decidedly non-traditional prime-time lineup.
Lee’s “deep understanding of content that is relevant to Latinos and millennials will be critical as we bring together diverse cultures, voices and viewpoints to serve this influential and growing audience in the months and years ahead,” said ABC News President Ben Sherwood in a prepared statement.
Prior to joining Univision, Lee founded and served as chairman and editor-in-chief of Poder, a business magazine aimed at consumers in the U.S. as well as South America