Daytime talkshow opens to double-digit gains over lead-in, year-ago averages
Viewers showed up for a daytime audience with the Queen on Monday. Sony Pictures TV’s syndie yakker “The Queen Latifah Show” bowed to an impressive 1.7 household rating/ 5 share on Monday, marking double- and triple-digit increases over its year-ago time period averages in many major markets.
“Latifah” pulled at 0.9/5 in the key daytime demo of women 25-54, which marked an 80% spike over its time period averages in that demo last year. “Queen Latifah,” which featured John Travolta as the anchor guest and a perf by Willow Smith, ranks as the highest-rated daytime syndie talker premiere since “Dr. Oz” in 2009.
Across Nielsen’s 56 metered markets, “Latifah” was up 31% from its year-ago time period averages in households and up 21% from its lead-in.
The CBS O&O stations are among “Latifah’s” core launch group, and those outlets had something to celebrate Monday. In Gotham, “Latifah” improved on the station’s year-ago time period scores by 60%. In L.A., she mustered a 200% gain.
“Latifah” is exec produced by Corin Nelson for Latifah’s Flavor Unit banner, Will Smith’s Overbrook Entertainment and Sony Pictures TV.