The strip from Debmar-Mercury teams celebrities and contestants in a pop culture-centric quizshow, produced by Coquette Prods. and FremantleMedia North America. Gameshow vet Scott St. John is on board as showrunner.
The deal covers all 25 Tribune stations, which gives “Name Game” outlets in seven of the nation’s top 10 markets, and about 40% of U.S. TV households in total.
“This huge commitment to ‘Celebrity Name Game’ from one of the premier broadcast groups in the country illustrates the tremendous value stations place in acquiring quality, compatible first-run programming that can play alongside off-network sitcoms in early fringe and access time periods. As we’ve proven with ‘Family Feud,’ stations are hungry for humor,” Debmar toppers Mort Marcus and Ira Bernstein said.
Added Fremantle topper Thom Beers: “We’re thrilled to see Tribune come in with such a solid commitment to this series.”