Show aims to provide viewers with a more immersive experience
From Burnett’s One Three Media, “On the Menu” offers a fresh spin on the cooking competition format by allowing viewers to taste the dishes seen on screen the day after an episode’s broadcast.
Each episode of “On the Menu” will center on a different American food biz, from restaurants chains to stadium concession stands. Home cooks will work with pro chefs to create the business’ next signature menu item. Winning dish will appear on the menu of the establishment the next day.
Concept is not unlike NBC’s “Fashion Star,” which put winning designs on sale in major fashion retail stores after each seg.
“We are excited to offer the viewer at home a unique opportunity to actually be part of our series,” said executive producer Mark Burnett. “To be able to taste the winning dish the next day brings the series tangibly into the viewer’s own life experience.”
TNT has ordered 10 episodes of “On the Menu,” and plans to launch the show next year.