The Weather Channel Updates Brand, Visual Identity

weather channel

Cable net to now feature local weather info at all times on screen, even during commercial breaks

The forecast for The Weather Channel beginning tomorrow includes a relaunch of the cabler’s key brand and visual elements, as the net continues to pursue a healthy slate of originals heading into 2014.

The Weather Channel’s new brand tagline is “It’s Amazing Out There.” Mantra will be complemented by new network packaging, show packaging and weather graphics for segments including “Local on the 8s.”

Weather Channel will also include local weather forecast info on screen at all times, even during long-form programming and commercial breaks. Long-form programming, including “Highway Thru Hell,” “Hurricane Hunters” and “Prospectors,” will now fall under the channel’s banner “Natural Drama.”

“Weather can be a joyful or terrifying experience at any given moment. ‘It’s Amazing Out There’ celebrates and honors how weather shapes our world in both wonderful and dramatic ways,” said Scot Safon, executive vice president and chief marketing officer for The Weather Channel. “We hope this brand message inspires viewers to explore, investigate, and appreciate the experience of weather in all of its many forms.”

Trollback + Company, mono and Man Made Music produced Weather Channel’s new brand identity.

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  1. Ed ivey says:

    Forget the apps, get back on the tool bar
    The Apps are inconvenient to use.

  2. Maxine Chance says:

    I like the scroll at the bottom of the TV. I only have a few suggestions. I would like to see you add El Paso Tx, Midland Tx or Odessa Tx. The nearest town to us is 400 to 500 miles away on your list now.

    Also the angle of your large maps are hard to see and a little small. Older people like me have a hard time seeing them and I have a 55 inch TV.

    Thank you for your help.
    Maxine Chance
    Zip code 79855

  3. Chuck Hamilton says:

    Great new sets and graphics, Weather Channel!
    Good Job!!!!

  4. Sue VanGosen says:

    I travel and I need the weather in the bottom crawl to have tomorrow’s weather for the city I’m traveling to, and it would have to be in alphabetic order to be of any use.

  5. We have stopped using The Weather Channel since its shifts to rambling graphics of the entire national weather scene…who in the world cares to sit and wait for the only thing they are concerned with – their local weather. From now on we will tune in our very own weather report on our very own Tv channel! Bye by, forever….

  6. Fran Morrison says:

    I find it extremely frustrating waiting for my city on the bottom crawl. It is incorrectly alphabetized. Really Boise and then Nashville. Detroit then Washington DC. It is a long time waiting for the city and only to find that it is not in the correct place. I’m sure you have someone who knows the alphabet. Otherwise, the sidebar showing the cities is a vast improvement.

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