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Telemundo fills up on telenovelas

NBCU's Spanish-lingo web pacts with Chile's TVN for formats

MEXICO CITY

NBCU’s Telemundo Intl. announced a five-year deal with Chilean web TVN to adapt the latter’s telenovela formats as well as extending a global distribution deal first made in 2006.

Telemundo Intl. also said Monday it has pacted with Samsung Latin America to launch a VOD app for Samsung Smart TVs and mobile devices in the region.

The announcements came on the first day of the NATPE confab in Miami, Telemundo’s home base and a key venue for LatAm TV deals.

The TVN deal gives Telemundo Intl. exclusive rights to remake popular hits like “Donde esta Elisa?” (Where is Elisa?) and “Alguien te mira” (Someone’s Watching Over You), custom-tailored to U.S. and Mexican Spanish-speaking auds.

Telemundo Intl. will have rights to the entire TVN library of telenovelas, and the global representation deal allows Telemundo to sell TVN content for all media platforms.

Telemundo reaches 94% of U.S. viewers in 210 markets and has similar coverage in Mexico, where content is transmitted over-the-air and via feevees with partner Televisa and its cable and satellite divisions.

Telemundo Intl.’s deal with Korean tech giant Samsung paves the way to bring content to millions more in Latin America via Galaxy S2 and S3 smartphones and Smart TVs. Samsung attained nearly 30% of the global smartphone market share in 2012 — second only to Apple. Samsung’s Smart TVs led global flat-panel sales in 2012.

The app, developed by Madrid- and Panama City-based Tangerine Mobile, will kick off with four hit telenovelas from the Telemundo Intl. catalog — “La reina del sur” (The Queen of the South), “Dame Chocolate” (Give Me Chocolate), “Decisiones” (Decisions) and “La diosa coronada” (The Crowned Goddess).

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