TCA: Bob Greenblatt: Broadcast is ‘Bastard Child’ of TV

TCA: Bob Greenblatt: Broadcast is 'Bastard

Exec expresses frustration at cable vs. broadcast dynamic

NBC Entertainment honcho Bob Greenblatt came to the Television Critics Assn. press tour armed with stats that indicate NBC’s progress during the past season.

But when pressed by reporters Greenblatt was quick to express frustration at the lack of respect given to broadcast fare creatively vis a vis cable competition. He cited the lack of Emmy nominations traction for NBC’s family drama “Parenthood” as a prime example. The show was high on many critics lists of undeserved snubs in this year’s Emmy derby.

“The bastard child is now broadcast television,” Greenblatt said. “Our peers in the industry don’t look at the work we do – they look at the shiny new bulb in the cable world. Cable can do things we can’t do. It’s just a facto of life.”

Greenblatt recognized the irony of his comments given his previous incarnation as head of Showtime, where he made the pay TV outlet a player with edgy shows like “Dexter” and “Weeds.”

“I wish we could get more respect for the work we do,” Greenblatt said referring collectively to the broadcast nets.

He also noted the disparity between broadcasters that serve up far more new shows than most cable nets in a given year.

“If we could put on one show a year, trust me, it’d be the best show you ever saw,” he said.

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  1. Steve Morgan says:

    Lack of respect? Wait a minute. I cannot respect a prime-time show about losing belly fat? That’s far from what I consider to be art. Nor can I respect a show about a trained monkey that hangs inside an animal hospital. I could be wrong but, I believe it was you who shoved that freakish monkey down the throats of viewers last fall? Correct me if I am wrong, but I come from an era that holds the simple belief in which people should gain respect. I do not magically wave my hands and grant respect. Earn it. So, where am I to muster up this wanted respect you so desperately seek for yourself? Can you help me with that? See, I can’t fake respect. I can’t. Not for politicians, or billionaires, or failed TV executives. I have found a simplistic way of dealing with the lack of respect of television shows. I have a remote. I change the channel. You think I would let your rubbish to come inside my home? My home? Maybe you permit televised crap to come into you home but that’s not the way things are done around here inside my home. Stop blaming viewers and try respecting them. If not, you can always get out of the way and let someone else have a try at it.

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