Sandwich chain's kids meals to showcase Disney toon
Subway has found Perry.
After promoting “Wreck-It Ralph,” the sandwich chain is moving onto its next Disney property, pairing up with the Mouse House for “Phineas and Ferb.”
Subway’s new kids meal program will revolve around the animated series, a top draw on Disney Channel among kids and tweens, and feature the show’s characters on six reusable Fresh Fit for Kids bags, available at 25,000 locations. Each bag includes a download code for a “Phineas and Ferb” episode, app or song.
Program starts today and runs through April 14.
Tie in is Platypus Day, on March 2, that Disney is using to launch the new season of “Phineas and Ferb,” which returns March 1 with new episodes.
Disney Channel, Disney XD and Radio Disney will use the next month to hype its return, debuting a “O.W.C.A” disco anthem, inspired by “Y.M.C.A.,” that includes two musicvideos with group choreography performed by Disney Channel and Disney XD stars. O.W.C.A. stands for Organization Without a Cool Acronym from “Phineas and Ferb.”
Stars featured in the musicvideos, that will also be available on iTunes on Feb. 15, include “Good Luck Charlie’s” Bridgit Mendler and Bradley Steven Perry; Zendaya, Roshon Fegan and Adam Irigoyen (“Shake It Up”); Debby Ryan, Skai Jackson, Karan Brar, Cameron Boyce and Peyton List (“Jessie”); Ross Lynch, Raini Rodriguez and Calum Worthy (“Austin & Ally”); G. Hannelius, Blake Michael and Francesa Capaldi (“Dog With A Blog”); Jake Short (“A.N.T. Farm”); Jason Earles, Leo Howard, Mateo Arias, Dylan Riley Snyder and Olivia Holt (“Kickin’ It”); Billy Unger, Spencer Boldman, Kelli Berglund and Tyrel Jackson Williams (“Lab Rats”); Doc Shaw and Adam Hicks (“Pair of Kings”).
Separately, “Phineas and Ferb” creators Dan Povenmire and Jeff “Swampy” Marsh will co-host a Top 30 Countdown and “Take Over” of Radio Disney on Feb. 24 and March 1.
And Disney Channel and Disney XD will promote show on its websites with “How to Draw Perry” and “Doof’s Daily Dirt” videos and an “Agent P: Return of the Platypus” game.
With Disney rallying its younger viewers around Perry and friends, Subway hopes the promos will help send families their way.
“Subway is very happy to be teaming up with Disney on yet another family-friendly program like ‘Phineas and Ferb,'” said Michelle Cordial, director of marketing development, Subway Franchise Advertising Fund Trust. “Our relationship with Disney helps us further expand our reach and bring new fans of all ages into the fold. ‘Phineas and Ferb’ reminds kids about empowerment while rewarding them with special access to digital content and a fun and functional bag they can reuse.”