Unscripted program drew female eyes to male-skewing cable net
From Eyeworks USA, “Bar Rescue” features bar and nightlife expert Jon Taffer as he rescues failing bar businesses and transforms them into profitable establishments. Taffer will also be featured in Spike pilot “Hungry Investors.”
Third season of “Bar Rescue” debuted in February and averaged 1.8 million viewers. Show also performs well with women, which falls in line with Spike’s goal of broadening out its guy-centric audience to include more femmes.