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‘Sound of Music’ Ratings Sing for NBC Thursday Night

NBC’s live revival of “The Sound of Music” averaged 18.5 million viewers Thursday, handily beating competitors in the Big Four throughout its three-hour telecast.

The Carrie Underwood-starrer peaked at the 9 p.m. hour, according to preliminary nationals from Nielsen, nabbing over 19 million viewers. The special’s biggest turnout was with women 25-54, a demo that notched a 7.0 in household rating during the primetime broadcast.

For its three hours, “Sound of Music” drew a 4.6 rating and 13 share among adults 18-49. In particular, “Sound of Music” gave NBC a rare victory in overall viewers in the brutal 8 p.m. timeslot, normally dominated by CBS’ “The Big Bang Theory” (4.6/14, 15.3 million). “Big Bang” hadn’t finished second in overall viewers since May 2012, though the Eye’s top sitcom still topped “Sound” in 18-49 for the halfhour.

Excluding sports, NBC scored its best Thursday in overall viewers since the “Frasier” series finale on May 13, 2004 (22.6 million) and its best Thursday 18-49 performance since the “ER” series finale on April 2, 2009 (5.2 rating).

Among viewers 18-49, NBC has also won five primetime nights in a row for the first time (excluding the Olympics) since June 2002.

CBS finished second on the night behind “Big Bang,” “The Millers” (2.5/7, 9.4 million), “The Crazy Ones” (2.1/6, 7.7 million), “Two and a Half Men” (2.3/6, 8.3 million) and “Elementary” (2.8/5, 8.2 million).

However, ABC finished second behind NBC from 9-11 p.m., thanks to “Grey’s Anatomy” (2.4/6, 7.5 million) and “Scandal” (3.1/8, 8.6 million). The Alphabet net continues to labor at 8 p.m. with “Once Upon a Time in Wonderland” (1.0/3, 3.6 million).

ABC’s audience improved over its last Thursday of firstrun programming two weeks ago, despite battling “Sound.”

Fox was fourth on the night with “The X Factor” (1.3/4, 4.8 million), which was in third place in the 8 p.m. hour, and “Glee” (1.1/3, 3.2 million). The CW had “The Vampire Diaires” (1.0/3, 2.3 million) and “Reign” (0.6/2, 1.7 million).

Preliminary 18-49 averages for the night: NBC 4.6/13, CBS 2.5/7, ABC 2.2/6, Fox 1.2/3, Univision 1.0/3, CW 0.8/2.

In total viewers: NBC 18.5 million, CBS 9.5 million, ABC 6.6 million, Fox 4.0 million, Univision 2.8 million, CW 2.0 million.

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