Pact encompasses RFD's cable networks and SiriusXM programming
Sony Pictures Television will handle national ad sales for the rural and western themed TV networks RFD-TV. Rural TV as well as Rural Radio on SiriusXM. All the properties are owned by Rural Media Group.
In addition to RMG’s primetime lineup, there will be a special emphasis on exclusive event broadcasts, which includes 50 hours of “live” broadcasting around the Wrangler National Finals Rodeo in December, RFD-TV’s annual Rose Bowl Parade telecast, and RFD-TV’s THE AMERICAN, the largest one-day $2-million dollar rodeo taking place March 2nd at AT&T Stadium in Arlington, Texas.
SPT Ad Sales, with headquarters in New York and teams in Chicago and Los Angeles, will expand the exposure of RMG’s 200+ hours of popular, original programming to major national advertising agencies and their clients. RMG’s programming is currently distributed to over 63-million television homes and 25-million satellite radio subscribers.
“This is a real game-changer for us,” stated Patrick Gottsch, who first launched RFD-TV in December of 2000, in a statement. “I am so impressed with the team in place at Sony Pictures Television and their enthusiasm for this project. SPT’s experience and organization will add tremendous value to RMG’s advertising sales efforts, and build on the success of the large and growing audience, for both our television and radio properties.”