Sony Pictures Television Networks this fall will bow getTV, a broadcast digital subchannel stocked with 3,500-plus movies from Sony’s studio archives, and announced initial pact with Univision Television Group to carry net in 24 markets.
Univision stations carrying getTV (in English) in 24 markets include 17 of top 20 designated market areas, representing more than 50 million homes and accounting for 44% of all U.S. TV households, according to companies.
“The over-the-air market provides a significant growth opportunity for our channels business,” SPT prexy Andy Kaplan said in announcing getTV. “We recognize the demand for premium content that appeals to audiences of all ages, which is exactly what getTV will offer.”
Fare to air on getTV from Sony Pictures library to include “Lawrence of Arabia,” “It Happened One Night” and “The Bridge Over the River Kwai.” Channel will be managed by Superna Kalle, SPT’s senior veep of U.S. networks who also is general manager of its two other branded U.S. channels, Sony Movie Channel and Cine Sony Television.