Solid Sampling for Fox’s ‘Almost Human’ Opposite Big NFL Game


It's the net's third drama bow of 2013 to top a 3 demo rating; ABC's 'Once Upon a Time' hits low

NBC’s much-anticipated “Sunday Night Football” clash between the Denver Broncos and Kansas City Chiefs crushed the competition on Sunday, but Fox was able to launch new drama “Almost Human” to solid numbers. Meanwhile, ABC’s “Once Upon a Time” fell to a low but the net’s “Revenge” and “Betrayal” edged up.

According to preliminary national estimates from Nielsen, “Almost Human” averaged a 3.1 rating/8 share in adults 18-49 and 9.1 million viewers overall, handily beating its drama competition, “Once Upon a Time” (1.9/5 in 18-49, 6.6 million viewers overall) — and even edging out “Once” in women 18-49 (2.6 to 2.5).

“Human,” which moves to its regular timeslot tonight, benefited from a good lead-in from NFL coverage leading up to 8 o’clock in the East. It declined rather sharply from its first to second half-hours (from a 3.4/9 to 2.8/7), with the 8:30 p.m. half-hour corresponding with the beginning of “Sunday Night Football.”

Fox notes that this is the third drama in the calendar year that it has launched to above a 3 rating in adults 18-49, joining “The Following” and “Sleepy Hollow.” It was also Fox’s highest-rated drama opener in adults 18-34 (2.6/8) in six years (since “K-Ville” in September 2007).

The “Almost Human” preview was followed on Fox by originals episodes of “The Simpsons” at 9 (1.8/4 in 18-49, 4.1 million viewers overall) and “Family Guy” at 9:30 (2.2/5 in 18-49, 4.3 million viewers overall).

The primetime football game, a matchup of division rivals with a combined record of 17-1 heading into last night, averaged a 9.1 rating/22 share in adults 18-49 and 25.1 million viewers overall on NBC’s stations from 8:30 to 11 p.m., with these averages expected to rise by 10% or more in the nationals. It should rival the Oct. 20 Broncos-Colts game as the top-rated “SNF” game of the television season.

That game last month did a 17.3 household rating/29 share in the metered-market overnights, which translated into a 10.0 rating in 18-49 and nearly 27 million total viewers. Last night’s game earned a 16.7/27 in the overnights.

Elsewhere, ABC’s “America’s Funniest Home Videos” (1.4/4 in 18-49, 6.8 million viewers overall) edged up from last week, but “Once Upon a Time” (1.9/5 in 18-49, 6.6 million viewers overall) fell below a 2 same-night demo rating for the first time. Closing out the night for ABC, “Revenge” (1.5/4 in 18-49, 5.7 million viewers overall) and “Betrayal” (0.9/2 in 18-49, 3.4 million viewers overall) both improved from their lows of last week.

At CBS, “60 Minutes” (1.7/5 in 18-49, 11.9 million viewers overall) was followed by “The Amazing Race” (2.0/5 in 18-49, 9.1 million viewers overall), with both down from last week, when they enjoyed a strong lead-in boost from football. At 9 p.m., “The Good Wife” (1.4/3 in 18-49, 9.7 million viewers overall) fell off from its season high of last week (1.7 in the demo), and closing things out was “The Mentalist” (1.3/3 in 18-49, 9.5 million viewers overall), which drew its largest overall audience since its season premiere.

Preliminary 18-49 averages for the night: NBC, 7.5/19; Fox, 3.8/9; CBS, 1.6/4; ABC, 1.4/4.

In total viewers: NBC, 20.8 million; CBS, 10.0 million; Fox, 8.9 million; ABC, 5.6 million.

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