Shine America Bolsters Marketing, Research Departments

Rob Hughes, Kevin Ivey join the production company

Shine America has tapped Rob Hughes as vice prez of marketing, and Kevin Ivey as exec director of research. Pair will be based in Shine’s Los Angeles office, and report to Vivi Zigler, president of Shine 360 and Digital, Shine America.

Hughes joins Shine from Saban Brands, where he was executive director of marketing and communications. In his new post, Hughes is tasked with overseeing marketing responsibilities for the production company, working with both network and digital partners on initiatives for Shine’s slate of unscripted programming, and forthcoming scripted shows including FX’s “The Bridge.”

Ivey transitions to Shine from NBCU cablers Syfy and Chiller, where he served as veep of program research. Ivey will forge a new research department at Shine America, working in tandem with the shingle’s scripted, unscripted, digital, publicity, Shine Latino and Shine 360 teams.

“As we continue to expand our reach, the addition of both marketing and research departments to complement our scripted, unscripted and digital teams was a natural next step for us here at Shine America,” said Zigler. “And Rob and Kevin are the ideal executives to lead us into these two new areas, bringing a wealth of experience in their respective fields.”

More TV

  • Danai Gurira as Michonne, Norman Reedus

    'Walking Dead' Posts Lowest Midseason Finale Ratings Since Season 2

    Shine America has tapped Rob Hughes as vice prez of marketing, and Kevin Ivey as exec director of research. Pair will be based in Shine’s Los Angeles office, and report to Vivi Zigler, president of Shine 360 and Digital, Shine America. Hughes joins Shine from Saban Brands, where he was executive director of marketing and […]

  • 'Today' Ratings Continue to Surge After

    'Today' Ratings Continue to Surge After Matt Lauer Departure

    Shine America has tapped Rob Hughes as vice prez of marketing, and Kevin Ivey as exec director of research. Pair will be based in Shine’s Los Angeles office, and report to Vivi Zigler, president of Shine 360 and Digital, Shine America. Hughes joins Shine from Saban Brands, where he was executive director of marketing and […]

  • Entertainment One Inks Production Pact with

    Entertainment One Inks Production Pact With Emily Mortimer’s King Bee

    Shine America has tapped Rob Hughes as vice prez of marketing, and Kevin Ivey as exec director of research. Pair will be based in Shine’s Los Angeles office, and report to Vivi Zigler, president of Shine 360 and Digital, Shine America. Hughes joins Shine from Saban Brands, where he was executive director of marketing and […]

  • European Parliament Rejects Key Proposed Digital

    European Parliament Rejects Key Proposed Digital Single Market Regulation

    Shine America has tapped Rob Hughes as vice prez of marketing, and Kevin Ivey as exec director of research. Pair will be based in Shine’s Los Angeles office, and report to Vivi Zigler, president of Shine 360 and Digital, Shine America. Hughes joins Shine from Saban Brands, where he was executive director of marketing and […]

  • ** Strictly embargoed until 00:01 on

    Jenna Coleman Returning for ‘Victoria’ Season 3

    Shine America has tapped Rob Hughes as vice prez of marketing, and Kevin Ivey as exec director of research. Pair will be based in Shine’s Los Angeles office, and report to Vivi Zigler, president of Shine 360 and Digital, Shine America. Hughes joins Shine from Saban Brands, where he was executive director of marketing and […]

  • Leyenda

    MICA: Mexico's Leyenda Brings to the Market TV Series 'La Amenaza Roja'

    Shine America has tapped Rob Hughes as vice prez of marketing, and Kevin Ivey as exec director of research. Pair will be based in Shine’s Los Angeles office, and report to Vivi Zigler, president of Shine 360 and Digital, Shine America. Hughes joins Shine from Saban Brands, where he was executive director of marketing and […]

More From Our Brands

Access exclusive content