You will be redirected back to your article in seconds

‘Sharknado’ T-Shirts, Costumes and Other Merch in Syfy Forecast

Cabler and studio The Asylum ink pact to extend cult hit to shirts, bags, posters, costumes and other products

You knew this was coming: Syfy and studio The Asylum are extending campy “Sharknado” franchise to a broad range of merchandise, including T-shirts and potentially other products like bags, posters, accessories, costumes and games.

Syfy and Asylum inked a merchandising deal for social-media sensation “Sharknado” with Earthbound, a direct-to-retail and brand-licensing agency, to bring the sharks-in-a-vortex cult hit to apparel and other categories.

First wave of Sharknado T-shirts will hit retail stores nationwide within the coming weeks, companies said.

“The public’s appetite for the incredible Sharknado franchise has been remarkable,” Syfy Ventures veep Jeff Li said. “The bold and over-the-top Sharknado brand is the perfect fit for a wide range of fun merchandise, providing partners with the unique opportunity to drive consumer excitement and retail sales.”

Added Asylum partner Paul Bales, “We’re excited to be working with Earthbound and Syfy, and to seeing Sharknado on every T-shirt, umbrella, and chainsaw in America.”

SEE ALSO: ‘Sharknado’ Storms Into Regal Theaters Aug. 2

“Sharknado,” starring Tara Reid and Ian Ziering fending off shark-tornado attack on L.A., generated a social-media frenzy — garnering nearly 400,000 tweets when Syfy premiered the movie July 11. Pop-cult buzz has led to higher ratings for Syfy’s re-airings of “Sharknado”: following premiere’s 1.4 million total viewers, initial encore on July 18 captured 1.9 million total viewers and July 30 repeat sucked in 2.1 million.

Syfy has already ordered up “Sharknado 2,” to be set in New York City and skedded to premiere on cabler in July 2014. Contrary to a TMZ report that Reid was being dropped from the sequel, Asylum has said the thesp would be welcome for another shark-fueled turn.

In another “Sharknado” offshoot, Regal Entertainment Group on Aug. 2 will bring pic to 200 screens for midnight showings of creature feature, a la “Rocky Horror Picture Show.”

SEE ALSO: ‘Sharknado’ Takes Social Media By Storm

NBCUniversal’s Syfy will give “Sharknado” one final airing this summer, on Thursday, Aug. 22 at 7 p.m., leading into the 9 p.m. premiere of made-for-TV pic “Ghost Shark,” centering on a spectral great white killed by a fisherman that returns seeking revenge on the human race.

Gotham-based Earthbound has executed branding programs with clients and retailers including Isaac Mizrahi at Target and QVC, Fieldcrest at Target, XOXO at Macy’s, Charisma at Bloomingdales, and Better Homes & Gardens at Walmart.

More Biz

  • Alyssa Milano

    Alyssa Milano on #MeToo Campaign: 'I Wanted to Take the Focus Off the Predator'

    You knew this was coming: Syfy and studio The Asylum are extending campy “Sharknado” franchise to a broad range of merchandise, including T-shirts and potentially other products like bags, posters, accessories, costumes and games. Syfy and Asylum inked a merchandising deal for social-media sensation “Sharknado” with Earthbound, a direct-to-retail and brand-licensing agency, to bring the […]

  • Harvey Weinstein

    Harvey Weinstein Resigns From Weinstein Co. Board as Company Struggles to Survive

    You knew this was coming: Syfy and studio The Asylum are extending campy “Sharknado” franchise to a broad range of merchandise, including T-shirts and potentially other products like bags, posters, accessories, costumes and games. Syfy and Asylum inked a merchandising deal for social-media sensation “Sharknado” with Earthbound, a direct-to-retail and brand-licensing agency, to bring the […]

  • Bob Greenblatt NBC

    Robert Greenblatt on the Importance of Speaking Up and Making Voices Heard

    You knew this was coming: Syfy and studio The Asylum are extending campy “Sharknado” franchise to a broad range of merchandise, including T-shirts and potentially other products like bags, posters, accessories, costumes and games. Syfy and Asylum inked a merchandising deal for social-media sensation “Sharknado” with Earthbound, a direct-to-retail and brand-licensing agency, to bring the […]

  • Gretchen Carlson Wendy Walsh

    Roger Ailes and Bill O'Reilly's Accusers on Harvey Weinstein: 'Society Is Finally Paying Attention'

    You knew this was coming: Syfy and studio The Asylum are extending campy “Sharknado” franchise to a broad range of merchandise, including T-shirts and potentially other products like bags, posters, accessories, costumes and games. Syfy and Asylum inked a merchandising deal for social-media sensation “Sharknado” with Earthbound, a direct-to-retail and brand-licensing agency, to bring the […]

  • America Ferrera32nd Annual Imagen Awards, Arrivals,

    America Ferrera Recounts Her Sexual Assault: 'I Was Nine Years Old'

    You knew this was coming: Syfy and studio The Asylum are extending campy “Sharknado” franchise to a broad range of merchandise, including T-shirts and potentially other products like bags, posters, accessories, costumes and games. Syfy and Asylum inked a merchandising deal for social-media sensation “Sharknado” with Earthbound, a direct-to-retail and brand-licensing agency, to bring the […]

  • Lauren HollyAmerican Heart Association Go Red

    Lauren Holly Describes Harvey Weinstein Harassment: 'I Wanted to Flee'

    You knew this was coming: Syfy and studio The Asylum are extending campy “Sharknado” franchise to a broad range of merchandise, including T-shirts and potentially other products like bags, posters, accessories, costumes and games. Syfy and Asylum inked a merchandising deal for social-media sensation “Sharknado” with Earthbound, a direct-to-retail and brand-licensing agency, to bring the […]

  • Harvey Weinstein Sex Addict? Dr. Drew

    Dr. Drew Pinsky on Harvey Weinstein's Rehab: 'The More He Fights It, the Less Well It's Going to Go'

    You knew this was coming: Syfy and studio The Asylum are extending campy “Sharknado” franchise to a broad range of merchandise, including T-shirts and potentially other products like bags, posters, accessories, costumes and games. Syfy and Asylum inked a merchandising deal for social-media sensation “Sharknado” with Earthbound, a direct-to-retail and brand-licensing agency, to bring the […]

More From Our Brands

Access exclusive content