Cabler and studio The Asylum ink pact to extend cult hit to shirts, bags, posters, costumes and other products
You knew this was coming: Syfy and studio The Asylum are extending campy “Sharknado” franchise to a broad range of merchandise, including T-shirts and potentially other products like bags, posters, accessories, costumes and games.
Syfy and Asylum inked a merchandising deal for social-media sensation “Sharknado” with Earthbound, a direct-to-retail and brand-licensing agency, to bring the sharks-in-a-vortex cult hit to apparel and other categories.
First wave of Sharknado T-shirts will hit retail stores nationwide within the coming weeks, companies said.
“The public’s appetite for the incredible Sharknado franchise has been remarkable,” Syfy Ventures veep Jeff Li said. “The bold and over-the-top Sharknado brand is the perfect fit for a wide range of fun merchandise, providing partners with the unique opportunity to drive consumer excitement and retail sales.”
Added Asylum partner Paul Bales, “We’re excited to be working with Earthbound and Syfy, and to seeing Sharknado on every T-shirt, umbrella, and chainsaw in America.”
“Sharknado,” starring Tara Reid and Ian Ziering fending off shark-tornado attack on L.A., generated a social-media frenzy — garnering nearly 400,000 tweets when Syfy premiered the movie July 11. Pop-cult buzz has led to higher ratings for Syfy’s re-airings of “Sharknado”: following premiere’s 1.4 million total viewers, initial encore on July 18 captured 1.9 million total viewers and July 30 repeat sucked in 2.1 million.
Syfy has already ordered up “Sharknado 2,” to be set in New York City and skedded to premiere on cabler in July 2014. Contrary to a TMZ report that Reid was being dropped from the sequel, Asylum has said the thesp would be welcome for another shark-fueled turn.
In another “Sharknado” offshoot, Regal Entertainment Group on Aug. 2 will bring pic to 200 screens for midnight showings of creature feature, a la “Rocky Horror Picture Show.”
NBCUniversal’s Syfy will give “Sharknado” one final airing this summer, on Thursday, Aug. 22 at 7 p.m., leading into the 9 p.m. premiere of made-for-TV pic “Ghost Shark,” centering on a spectral great white killed by a fisherman that returns seeking revenge on the human race.
Gotham-based Earthbound has executed branding programs with clients and retailers including Isaac Mizrahi at Target and QVC, Fieldcrest at Target, XOXO at Macy’s, Charisma at Bloomingdales, and Better Homes & Gardens at Walmart.