CBS first in overall viewers

ABC scared up a primetime victory in the adults 18-49 demo on Halloween Thursday, winning every timeslot except the opening halfhour.

For the Alphabet net, it was the first win on the opening night of the November sweeps in six years.

According to preliminary nationals from Nielsen, new episodes of “Scandal” (2.9 rating/9 share in 18-49, 9.2 million overall) at 10 p.m. and “Grey’s Anatomy” (2.6/8, 8.9 million) at 9 p.m. finished first in their hours, with “It’s the Great Pumpkin, Charlie Brown” (2.2/8, 7.0 million) at 8 p.m. winning its last 30 minutes after trailing a rerun of CBS’ “The Big Bang Theory” (2.5/9, 11.6 million) at the outset.

“Scandal” retained 100% of its week-ago audience in 18-49 even though TV viewership on Halloween suffered an 8% decline. In total viewers, “Scandal” was up 7%.

CBS finished second in the demo Thursday and first in overall viewers, behind “Big Bang,” new episodes of “The Millers” (2.0/7, 9.6 million) and “The Crazy Ones” (1.9/6, 8.1 million), another “Big Bang” repeat (2.0/6, 8.4 million) and a fresh episode of “Elementary” (1.7/5, 9.3 million).

Third throughout the evening was NBC, which began with a “Saturday Night Live Halloween” special (1.7/6, 5.5 million). That was followed by freshman comedies “Sean Saves the World” (1.2/4, 4.1 million) and “The Michael J. Fox Show” (1.1/3, 3.6 million) and then “Parenthood” (1.3/4, 4.0 million). “Sean” showed a sliver of improvement, posting its highest demo rating since the 1.4 for its premiere Oct. 3.

Fox, which would have dominated the night had the World Series reached a Game 7, was instead in a virtual tie with the CW for fourth place in the demo. Fox aired a non-competition episode of “The X Factor” (0.8/3, 3.2 million) and then a rerun of “Glee” (0.6/2, 2.0 million). The CW offered new episodes of “The Vampire Diaries” (0.8/3, 2.1 million) and “Reign” (0.6/2, 1.6 million).

Preliminary 18-49 averages for the night: ABC 2.6/8, CBS 2.0/6, NBC 1.4/4, Univision 1.0/3, Fox 0.7/2, CW 0.7/2.

In total viewers: CBS 9.4 million, ABC 8.4 million, NBC 4.4 million, Univision 2.7 million, Fox 2.6 million, CW 1.8 million.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1