Reliance’s BIG CBS Prime launches Hindi channel

Eye shows get bilingual feed

Reliance and CBS are bowing a Hindi feed of their English-language Big CBS Prime, which carries Eye’s shows in India.

Launched Wednesday, the bilingual feed, available on all platforms, targets the male audience, which Reliance Broadcast Network CEO Tarun Katial said is underserved.

“We are addressing a gap that exists in male entertainment space through our offering of highly aspirational international content, dubbed in Hindi,” Katial said, citing the opportunity for growth and potential for advertising.

BIG CBS Prime is the only bilingual web in the local market. Its content includes “NCIS,” “CSI,” “Elementary,” “America’s Got Talent.”

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