Spanish-lingo giant riding momentum of historic primetime win
Good news comes in the wake of a July sweep ratings milestone for the U.S. Hispanic media giant, which ranked No. 1 in primetime among Adults 18-49 and 18-34 for the first time in its history.
“It’s not a coincidence that we’ve dominated the July sweeps,” said Univision programming & content prexy Alberto Ciurana, a former Televisa exec, who celebrates his first year at his post in August. Univision broadcasts original programming 24 hours a day compared to its general network counterparts, he pointed out.
Television and digital results rose in both three month and six month frames but was stagnant in radio. It’s still a mystery why Univision Radio let go its wildly popular Los Angeles radio host Eddie “Piolin” Sotelo. Neither Univision nor Sotelo have explained the abrupt cancellation of his show “Piolin por la manana” this week.
In discussing the second quarter results with investors, Univision CEO Randy Falco touted the success of the company’s upfront sales, powered by its 2014 FIFA World Cup package, which brought in 50% of its new advertising.