Preachers of LA

In women 25-54, it ranks second to 'Bad Girls All-Star Battle' among all of the net's preems

Audiences flocked to Oxygen’s “Preachers of L.A.” on Wednesday night, making it one of the network’s biggest series premieres to date.

The unscripted series that chronicles the lives of six high-profile pastors living in Southern California, averaged 1.1 million viewers, including 529,000 adults 18-49 and 378,000 women 18-49, according to Nielsen, to become the net’s biggest Wednesday series launch yet.

And in women 25-54, it drew 426,000 — more than triple the network’s prior four-week average in the 10 p.m. timeslot — and ranks second among all Oxygen series premieres on record, behind only “Bad Girls All-Star Battle” earlier this year.

In the 10 p.m. hour, “Preachers” made Oxygen the No. 5-rated cable network in women 25-54 (426,000),

These numbers are all the more impressive given that the first episode was made available on VOD and a week early, garnering more than 180,000 full-episode streams.

“Preachers” was also very big in social media Wednesday night, with #PreachersofLA trending in the U.S. on Twitter during its premiere. And according to SocialGuide, it was the second most social cable reality program of the night, behind only A&E megahit “Duck Dynasty.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 6