Starting Jan. 13, Participant Media’s fledgling cabler will air back-to-back segs Monday-Friday from 10-midnight in a block dubbed “The Buffy and Veronica Power Hours.”
In keeping with its mission of social engagement, Pivot will emphasize the female empowerment themes inherent in “Buffy” and “Veronica,” toplined by millennial faves Sarah Michelle Gellar and Kristen Bell, respectively.
Pivot prexy Evan Shapiro promises to “contextualize the shows, presenting them with exclusive commentary from fans, experts and academics, to both celebrate these two great series and begin a dialogue with our viewers.”
“Buffy,” from 20th Century Fox TV, ran on the WB Network and UPN from 1997-2003, racking up 144 episodes. Warner Bros. TV’s “Veronica Mars” was a true cult fave on UPN and the CW, yielding 64 episodes from 2004-2007.
The timing of Pivot’s pickup will allow the cabler to draft off the marketing push for the “Veronica Mars” feature film due out on March 14. The film project was greenlit by WB thanks to the success of the Kickstarter campaign launched last March by series creator Rob Thomas.