You will be redirected back to your article in seconds

Pay TV booms in Brazil

Growing middles classes continue to fuel demand

RIO DE JANEIRO

Brazil’s pay TV sector continues to boom despite the country’s economic slowdown with subscriber numbers up 27% on 2011 to 16.2 million at the end of December, according to the National Telecommunications Agency.

By contrast, the country’s GDP is expected to expand just 1% in 2012.

The pay TV growth continues a trend of the previous two years. According to analysts, the main reason for this is the emerging middle class with money to spend on entertainment.

With more subs, pay TV operators were able to lower the price of packages, attracting even more customers.

The economic slowdown did not hamper the population’s spending as the unemployment rate is at an historical low.

Satellite is the dominant pay TV technology in Brazil. Led by Sky/DirecTV, satcasters account for 60.8% of Brazil’s total subs base, while cablers account for 38.3%.

The pay TV expansion is expected to continue, per analysts, because just 27.2% of the country’s TV homes have pay TV.

More TV

  • THE GIFTED: L-R: Natalie Alyn Lind,

    Delayed Viewing Ratings: 'Gifted' Scores for Fox, 'Good Doctor' Stands Strong on ABC

    RIO DE JANEIRO Brazil’s pay TV sector continues to boom despite the country’s economic slowdown with subscriber numbers up 27% on 2011 to 16.2 million at the end of December, according to the National Telecommunications Agency. By contrast, the country’s GDP is expected to expand just 1% in 2012. The pay TV growth continues a […]

  • The Walking Dead Season 7 Mid

    Microsoft Picks Up Six-Second Ads in AMC's 'Walking Dead'

    RIO DE JANEIRO Brazil’s pay TV sector continues to boom despite the country’s economic slowdown with subscriber numbers up 27% on 2011 to 16.2 million at the end of December, according to the National Telecommunications Agency. By contrast, the country’s GDP is expected to expand just 1% in 2012. The pay TV growth continues a […]

  • Apple Video Taps Amazon Alum Morgan

    Apple Video Taps Amazon Alum Morgan Wandell to Head International Development

    RIO DE JANEIRO Brazil’s pay TV sector continues to boom despite the country’s economic slowdown with subscriber numbers up 27% on 2011 to 16.2 million at the end of December, according to the National Telecommunications Agency. By contrast, the country’s GDP is expected to expand just 1% in 2012. The pay TV growth continues a […]

  • nickelodeon animation loud house

    Female Animators Call for End of Culture of Sexual Harassment in Open Letter

    RIO DE JANEIRO Brazil’s pay TV sector continues to boom despite the country’s economic slowdown with subscriber numbers up 27% on 2011 to 16.2 million at the end of December, according to the National Telecommunications Agency. By contrast, the country’s GDP is expected to expand just 1% in 2012. The pay TV growth continues a […]

  • Finn Wolfhard Stranger things

    'Stranger Things' Star Finn Wolfhard Exits APA After Agent Accused of Sexual Abuse

    RIO DE JANEIRO Brazil’s pay TV sector continues to boom despite the country’s economic slowdown with subscriber numbers up 27% on 2011 to 16.2 million at the end of December, according to the National Telecommunications Agency. By contrast, the country’s GDP is expected to expand just 1% in 2012. The pay TV growth continues a […]

  • Steve Bannon 60 Minutes

    From Opioid Report to Oprah Winfrey, ‘60 Minutes’ Is Having a Moment

    RIO DE JANEIRO Brazil’s pay TV sector continues to boom despite the country’s economic slowdown with subscriber numbers up 27% on 2011 to 16.2 million at the end of December, according to the National Telecommunications Agency. By contrast, the country’s GDP is expected to expand just 1% in 2012. The pay TV growth continues a […]

  • Canal Plus

    Canal Plus, Telecom Italia Launch Joint Venture

    RIO DE JANEIRO Brazil’s pay TV sector continues to boom despite the country’s economic slowdown with subscriber numbers up 27% on 2011 to 16.2 million at the end of December, according to the National Telecommunications Agency. By contrast, the country’s GDP is expected to expand just 1% in 2012. The pay TV growth continues a […]

More From Our Brands

Access exclusive content