Deal designed to expand reach of unscripted indies
To complement the acquisition, production company has established Leftfield Entertainment, an umbrella parent company to house Sirens and Leftfield Pictures. Financial terms were not disclosed, but the Leftfield-Sirens deal was financed by a syndicate of banks led by Barclays.
“It’s been less than five years since Leftfield’s first show hit the air,” said Leftfield founder Brent Montgomery. “In analyzing the next chapter of our evolution, all roads led to the company remaining independent, and creating growth through alliances with like-minded, maverick producers, and creative entrepreneurs in their own right…Sirens is a perfect match for Leftfield, and we are thrilled to be in business together as we build Leftfield Entertainment.”
In addition to leading Leftfield Pictures, Montgomery will serve as CEO of Leftfield Entertainment.
Leftfield Pictures has produced shows including Science Channel’s “Oddities,” “Oddities: San Francisco,” A&E’s “The Governor’s Wife” and Animal Planet’s “Swamp’d.” “Pawn Stars,” which has blossomed into a franchise with spinoffs, pulls record-breaking ratings for History.
Sirens Media currently has a wheelhouse of programming at Discovery ID, including “Who the (Bleep) Did I Marry.” Shingle, founded in 2005, also produces Bravo’s “Real Housewives of New Jersey,” and has a slate of 15 series.
“We have known and respected Brent for years,” said Sirens Media founders Rebecca Toth Diefenbach and Valerie Haselton. “We speak the same language and know there are distinct advantages to collaborating with other producers who are also in the trenches…. This deal gives Sirens Media and Leftfield the chance to develop and produce complementary content within Leftfield’s creative culture, which prizes bold ideas and unconventional thinking.”
U.K.-based consulting firm ACF brokered the Leftfield-Sirens transaction. Law firms Stroock & Stroock & Lavan, and Loeb & Loeb negotiated the deal. Leftfield is represented by Peleton Entertainment and ICM. Sirens is repped by ICM.