Net wins in demo, has taken 13 of 15 weeks this season

NBC took one final victory lap with football last week, as its wild-card playoff game dominated the frame.

Elsewhere in a week full of college football bowl games, the nets mostly offered up repeats of their entertainment series. But some returned early with originals — like CBS vet “The Big Bang Theory” and NBC newcomer “Chicago Fire” — and surged to season highs.

The start of the week, meanwhile, was dominated by ABC, which remains the choice of viewers on New Year’s Eve.

Overall for the Dec. 31-Jan. 6 frame, according to Nielsen, NBC prevailed in adults 18-49 with a 2.7 rating/8 share, followed by Fox (2.3/6), ESPN (2.1/5), CBS (1.6/4), ABC (1.4/4) and Univision (1.3/4).

NBC also led in adults 25-54 (3.3/8) and in total viewers (8.4 million) — marking the first time in 10 years that it’s won three straight in-season weeks without the Olympics.

In adults 18-49, NBC has won 13 of the 15 weeks this season. And going back to summer, when its roster included the London Olympics and “America’s Got Talent,” the Peacock has taken 20 of the last 24 seshes.

The Saturday NFL game between the Minnesota Vikings and Green Bay Packers was primetime’s top show last week, averaging a 10.5/30 in 18-49 and 30.28 million viewers — down a bit from last year’s game (Detroit-New Orleans).

NBC topped its rivals Wednesday behind season highs for “Whitney” (1.8/5, 4.96m), “Guys With Kids” (1.7/5, 7.73m), “Law & Order: SVU” (2.2/6, 7.73m) and “Chicago Fire” (2.4/7, 8.54m), with the rookie drama up 26% from its prior original.

And Sunday’s “Dateline” (1.5/4, 5.92m) and “The Biggest Loser” (3.0/8, 6.99m on a special night) bowed with gains vs. last year.

Fox had a mammoth Sunday NFL overrun, drawing more than 43 million viewers in the 7 p.m. half-hour. “The Simpsons” (4.2/10, 8.97m), “Bob’s Burgers” (3.1/8, 6.40m), “Family Guy” (3.6/9, 7.21m) and “American Dad” (2.8/7, 5.65m) were all well above average.

The net also dominated Friday with college football’s Cotton Bowl (3.5/11, 11.94m).CBS had its best Thursday since March in adults 18-49 and since December 2009 in total viewers, led by “The Big Bang Theory,” which hit all-time highs (6.1/18, 19.25m). “Two and a Half Men” posted season highs (4.5/12, 15.41m), “Person of Interest” (3.4/9, 16.23m) matched or set series highs in key categories, and “Elementary” (2.6/7, 11.44m) logged its second best scores to date.

On Sunday, “The Good Wife” (1.8/4, 9.96m) and “The Mentalist” (2.2/6, 10.85m) returned on the high side.

ABC won Monday with a two-hour Dick Clark spec (2.6/9, 9.44m) followed by the primetime portion of “New Year’s Rockin’ Eve” (4.1/14, 13.33m).

On Sunday, “Once Upon a Time” (3.1/8, 9.10m) and “Revenge” (2.4/6, 7.12m) returned in line with recent outings. But the net bombed after them with laffers “Happy Endings” (1.0/2, 2.40m) and “Don’t Trust the B in Apt. 23″ (0.9/2, 2.21m).

Bowl games ruled on cable, with ESPN’s best primetime scores coming with Thursday’s Fiesta Bowl (4.0/10, 12.31 for Oregon-Kansas State).

Discovery’s “Gold Rush” remains scorching hot on Friday (1.9/5, 4.80m), and Bravo had a big Sunday with “Real Housewives of Atlanta” (1.8/5 in 18-49, 3.67m).

Elsewhere, Lifetime’s docusoap “Dance Moms” kicked off its third season with a series-best 2.83 million viewers Tuesday, up more than 25% vs. its most recent season bow.

TruTV’s “Hardcore Pawn: Chicago” drew 2.81 million Tuesday for the net’s biggest series preem yet.

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