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Renewals and New Series at Nickelodeon Upfront

Amid stiff competition from Disney Channel, Nickelodeon aims to revamp and strengthen its programming lineup, announcing a new skeins and key renewals at its upfront today.

Among the new toon series for the cabler is “Breadwinners,” created by an alum of Nick’s Animation Shorts Program. Gary “Doodles” DiRaffaele, discovered during Nick’s first installment of the talent pipeline program last year, spearheaded the show along with Steve Borst. “Breadwinners” follows two ducks as they operate a bread delivery service out of a jet-fueled rocket van.

Nick ordered 20 episodes of “Breadwinners,” and has also renewed and expanded its Animation Shorts Program for a second run.

Additionally, cabler has given a third season to “Teenage Mutant Ninja Turtles,” which debuted last year as the top toon skein with boys 2-11.

For the Pre-K crowd, Nick ordered 20 episodes of “Dora and Friends,” a spinoff of the hit series “Dora the Explorer” slated for next year. Program will follow Dora as she goes on city adventures with a froup of new friends.

“We have reorganized our development process in a way that allows us to make content smarter and faster than ever before, tailored specifically for this first generation of post-millenial kids,” said Nick Group prexy Cyma Zarghami. (Post-millenial tykes include kids born between 2005 and present day.) “Our research tells us that for them funny is a badge of honor, and because funny is in Nickelodeon’s core DNA, we believe our position will ensure our success with them.”

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