NFL, DirecTV Near Multi-Year Deal for Sunday Games

Chargers vs Seahawlks Preseason-Football
Harry How/Getty Images

The National Football League and DirecTV are in advanced discussions to renew the satellite TV provider’s exclusive Sunday ticket package in a multi-year agreement, sources confirm to Variety.

Estimated to be worth $1 billion annually, DirecTV’s exclusive NFL package has allowed subscribers to watch football games outside of their local markets on Sundays for the past 20 years.

The package currently costs $300 per season.

Sources close to the deal stress that while a deal is likely, negotiations between the NFL and DirecTV are still ongoing.

Back in September, the NFL reportedly shopped the Sunday package to other satellite and broadcast providers but ultimately went back to DirecTV in recent weeks.

The current contract between the NFL and DirecTV, worth $4 billion, expires at the end of 2014.

“We’ve had very, very constructive conversations with the NFL, but it’s complex,” DirecTV CEO Michael White said today at an investor conference. “I’m very optimistic we will get an exclusive deal done on NFL Sunday Ticket.”

Approximately 2 million of DirecTV’s 20 million U.S. subscribers pay for the NFL package, according to the company, providing a major selling point for the 23 year-old TV service.

Capitalizing on booming ratings and global interest, the NFL recently set record-breaking TV rights pacts with Fox, CBS and NBC running through 2022 that are worth $3 billion a year in total to the league.

Reuters first reported the news.

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  1. Doug G. says:

    I heard years ago the reason Sunday Ticket isn’t and won’t be on any cable operators is because of FOX and (especially) CBS. If cable operators had a shot at it as well, then it would opened up to many, many more subscribers and the local affiliates would be upset that you’re getting an option other than what your local affiliate is offering. The network affiliates want you watching their game or no game at all. If everyone could watch a different (or better) game on Sunday Ticket than what’s being offered on the local affiliate, FOX and/or CBS get credit by Nielsen for the viewers but the local affiliate gets nothing because you’re not watching their feed of whatever game is being shown.

  2. ed whyel says:

    how about adding u verse to the subscription we would like to have the package too

  3. I don’t want to get DirecTV. I’m happy with Comcast. The NBA, the MLB, and the NHL all have great fan friendly ways to view. Yeah they still have stupid TV blackouts (not radio, oddly enough), but they are still great. The NFL continues to promote fan unfriendly deals, with this and the Verizon exclusive deal.

    Why am I punished because I want Comcast and ATT? Ugh.

    Guess instead of paying them money, I’ll stream for free. okay then.

  4. Lance says:

    I want a 1 team option for cheaper price. I don’t need 12 games only the one my team is playing.

  5. Dennis says:

    Screw DirectTV. NFL, shop this to somebody else…..ANYBODY else!!!!

  6. Eric says:

    Bullshit everybody should be able to get the ticket!!

  7. Eric says:

    Beware directv customers price hike coming!!!

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