Newcomers 'Hostages,' 'We Are Men' weak, anchor '2 Broke Girls' sluggish for the Eye
NBC continues to look good on Mondays this fall, winning among its rivals in key demos for a third straight week to start the season behind “The Voice” and “The Blacklist.” It’s become clear, meanwhile, that changes are in store for the CBS lineup on the night, which has wilted behind the still-potent “How I Met Your Mother.”
According to preliminary national estimates from Nielsen, “The Voice” (4.5 rating/12 share in adults 18-49, 14.3 million viewers overall) was just about in line with last week as the popular blind-auditions round continues to crush the competition. It was followed by the third week of “The Blacklist” (3.2/9 in 18-49, 11.3 million viewers overall), which was down a bit from last week but continues to perform very well.
Last week, “The Blacklist” became the first show on any broadcast network to add 5 million viewers from live plus same-day to live plus-7, according to Nielsen.
Elsewhere, CBS ran fourth among the Big Four in 18-49 even though “How I Met Your Mother” remains a strong performer (2.9/9 in 18-49, 7.4 million viewers overall), placing second in the demo to “The Voice” while winning or tying for the lead in its half-hour in both adults 18-34 and men 18-34.
From there, though, CBS has problems with its half-hours “We Are Men” (1.8/5 in 18-49, 5.4 million viewers overall), “2 Broke Girls” (2.2/6 in 18-49, 7.2 million viewers overall) and “Mom” (2.0/5 in 18-49, 6.7 million viewers overall) as well as rookie drama “Hostages” (1.2/3 in 18-49, 5.1 million viewers overall). All four comedies were down two-tenths of a ratings point in 18-49 from last week, while “Hostages” dipped by three-tenths (or 20%).
CBS isn’t likely to sit quietly with these numbers, and could make moves soon to shore up the night. Among the net’s comedy options are vet “Mike & Molly,” which has a full-season order, and newbie “Friends With Better Lives,” which would seem an ideal partner with “How I Met Your Mother.”
ABC’s affiliate-based preliminary nationals are likely inflated due to Falcons football airing on the net’s Atlanta station. “Dancing With the Stars” (2.1/6 in 18-49, 13.0 million viewers overall) looks to be about on par with last week while “Castle” (2.0/6 in 18-49, 10.8 million viewers overall) was down but remains a comfortable second in demos among the hour’s three dramas.
At Fox, both “Bones” (2.0/6 in 18-49, 7.1 million viewers overall) and “Sleepy Hollow” (2.7/7 in 18-49, 7.8 million viewers overall) were down about 10% from last week. “Sleepy” remains a good performer for Fox, and as the most male-skewing Monday broadcast series, it was probably most affected by the live sports action of both “Monday Night Football” on ESPN and postseason baseball on TBS.
CW had a quiet premiere night with “Hart of Dixie” and “Beauty and the Beast” on their new nights (both did a 0.4/1 in 18-49 and 1.2 million viewers overall). “Dixie” premiered to a 0.7 leading off Tuesday a year ago, and “Beauty” did a 1.2 behind “The Vampire Diaries” on Thursday last year. But compared to the Monday combo of “90210″ and “Gossip Girl,” CW was flat in the demo and up in total viewers.
The net aired football in New York, so its preliminary estimates are likely inflated.
Preliminary 18-49 averages for the night: NBC, 4.1/11; Fox, 2.3/6; ABC, 2.1/6; CBS, 1.9/5; CW, 0.4/1.
In total viewers: NBC, 13.3 million; ABC, 12.3 million; Fox, 7.4 million; CBS, 6.2 million; CW, 1.2 million.