NBC’s ‘Sunday Night Football’ Soaks the Competition

Sunday Night Football ratings
Jonathan Ferrey/Getty Images

Best primetime West Coast game since 1991; ABC's 'Miss America' rises on its new night

NBC’s “Sunday Night Football” dominated the primetime ratings race last night, drawing strong ratings for its San Francisco-Seattle rivalry matchup despite a weather-related delay. Sunday also saw ratings increases for the “Miss America Pageant” as it moved to a higher-profile night.

Preliminary, affiliate-based national estimates from Nielsen are murky for NBC’s football, but the net’s stations averaged a 7.4 rating/19 share in adults 18-49 and 18.3 million viewers overall from 8:30 to 11 p.m., though the game didn’t end until well after midnight in the East due to storm delay from roughly 8:55-9:55 p.m. ET.

In Nielsen’s metered-market overnights, the Seattle Seahawks’ 29-3 rout of the San Francisco 49ers averaged a 13.6 household rating/24 share — the best for a primetime NFL regular-season game on the West Coast since 1991 (Rams-49ers on ABC’s “Monday Night Football”). In Seattle, its 44.8 rating/66 share in the overnights is the best ever for a “Sunday Night Football” game, while the 26.8/48 in San Francisco ties that market’s best on NBC.

Elsewhere, ABC followed “America’s Funniest Home Videos” (0.9/3 in 18-49, 5.3 million viewers overall) and special “20/20” (0.9/2 in 18-49, 4.2 million viewers overall) with the “2014 Miss America Pageant” (1.9/5 in 18-49, 8.4 million viewers overall), which was up a tick in the demo from its most recent airing, on a Saturday in January. In total viewers, the competition had its best showing since 2004.

In the 10:30 p.m. half-hour, when Miss New York Nina Davuluri was crowned, “Miss America” drew nearly 10 million viewers.

Ratings for CBS are subject to change as the net’s late-afternoon NFL game between the Denver Broncos and New York Giants ran until about 7:50 p.m. ET. In the 8 o’clock hour, which was mostly “60 Minutes” except in the West, CBS averaged a 2.8/8 in 18-49 and 10.9 million viewers overall). It was followed by “Big Brother” (roughly 1.8/4 in 18-49, 5.9 million viewers overall) and a repeat of “The Good Wife” (0.7/2 in 18-49, 3.7 million viewers overall).

The football game, the third matchup between quarterback brothers Eli and Peyton Manning, did a huge 17.8 household rating/34 share in the overnights — the best for CBS’ first doubleheader national game in 15 years.

Numbers for Fox’s animated comedy repeats could come down in the nationals due to a few markets with football overruns. “American Dad” (1.9/6 in 18-49, 5.3 million viewers overall), “The Simpsons” at both 7:30 (1.9/6 in 18-49, 5.1 million viewers overall) and 8 (2.3/6 in 18-49, 5.9 million viewers overall), “Bob’s Burgers” (1.6/4 in 18-49, 4.1 million viewers overall) and “Family Guy” at 9 (1.4/3 in 18-49, 3.2 million viewers overall) and 9:30 (1.5/4 in 18-49, 3.4 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 6.3/17; CBS, 2.9/8; Fox, 1.8/5; ABC, 1.4/4; Univision, 1.0/3; Telemundo, 0.4/1.

In total viewers: NBC, 15.9 million; CBS, 10.3 million; ABC, 6.6 million; Fox, 4.5 million; Univision, 2.9 million; Telemundo, 0.9 million.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading