NBC’s “The Sound of Music Live,” which scored boffo ratings in its premiere telecast earlier this month, added more than 6 million viewers in DVR playback to stand as the most-watched primetime program of its week.
According to Nielsen’s Live+7 estimates, which include same-night viewing and DVR playback for seven days, the live performance of the musical starring Carrie Underwood averaged 21.84 million viewers, putting it ahead of CBS’ “The Big Bang Theory” (20.81 million) and all other primetime shows for the Dec. 2-8 frame.
The three-hour musical gave NBC its most-watched Thursday, excluding sports, since the night of the “Frasier” finale in May 2004 (22.6 million).
A total of 38.696 million viewers watched at least a portion of the Dec. 5 telecast of “The Sound of Music Live.” And including “live plus three day” results for the Dec. 14 encore, a total of 44.18 million viewers have watched at least a portion of NBC’s “SOML” telecasts.
In adults 18-49, “SOML” rose from an originally reported 4.6 rating to a 5.6. This ranked third among primetime programs for the week, behind NBC’s “Sunday Night Football” (7.1) and CBS’ “Big Bang Theory” (7.0).