NBC’s ‘Dracula’ Shows Some Ratings Bite in Premiere Friday

Dracula Television Review

Jonathan Rhys-Meyers drama, season opener of 'Grimm' put the Peacock on top in young adults

NBC waited until Halloween week to launch its spooky Friday dramas, and it paid off, with “Grimm” returning to good numbers and newcomer “Dracula” winning its timeslot among young adults.

CBS won early with “Undercover Boss,” while ABC’s “Shark Tank” was the evening’s top show in young adults and the net’s “20/20” hit a 19-month high in total viewers.

According to preliminary national estimates from Nielsen, NBC won Friday in adults 18-49 behind the night’s top two scripted programs, “Grimm” (1.8 rating/6 share in adults 18-49 and 6.1 million viewers overall) and “Dracula” (1.6/6 in 18-49, 5.3 million viewers overall).

“Grimm,” now in its third season, opened 13% above its year-ago Friday premiere (1.6) and placed second in its 9 p.m. timeslot in 18-49 to ABC’s “Shark Tank” (2.0/7 in 18-49, 7.3 million viewers overall). This is NBC’s best demo result in the Friday-at-9 hour in nearly one year.

It was followed by the series premiere of Jonathan Rhys-Meyers drama “Dracula,” which won its hour in 18-49 and 25-54 (2.4/7). Excluding the night that the Boston bombing suspect was captured, this is the Peacock’s best in-season demo delivery in the 10 p.m. hour since January. A year ago, the Friday premiere of “Dateline” in the 10 p.m. hour did a 1.3 rating in 18-49.

“Grimm” was the last Friday drama premiere on any network to draw a higher rating than “Dracula’s” 1.8 (a 2.1 in October 2011).

Elsewhere, ABC’s “Shark Tank” ruled as the night’s No. 1 show in 18-49 (2.0/7) and 25-54 (2.6/7) and drew its largest overall audience ever. CBS’ “Blue Bloods” (1.3/4 in 18-49, 11.0 million viewers overall) and “Hawaii Five-0” (1.4/5 in 18-49, 9.3 million viewers overall) led the way as Friday’s most-watched programs overall.

“20/20,” without competition from NBC’s “Dateline” for the first time this season, surged to a 1.5/5 in 18-49 and 6.7 million viewers overall; it tied or set season highs in key demos while attracting the newsmag’s most total viewers since late March of 2012.

In the night’s opening-hour reality show battle, CBS’ “Undercover Boss” (1.6/6 in 18-49, 8.6 million viewers overall) prevailed over Fox’s “MasterChef Junior” (1.4/5 in 18-49, 3.8 million viewers overall), though the latter could pull ahead in 18-49 with DVR playback.

At CW, it was a modest second-season premiere for “The Carrie Diaries” (0.3/1 in 18-49, 0.8 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 1.6/6; ABC and CBS, 1.4/5; Fox, 1.1/4; CW, 0.3/1.

In total viewers: CBS, 9.6 million; ABC, 6.1 million; NBC, 5.8 million; Fox, 2.9 million; CW, 0.8 million.

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  1. Dudesy McGee says:

    My friend told me about a Walking Dead show and then said it was zombies but got renamed Dracula cuz he bites them. I watched the Dracula and there are no zombies at all!

  2. The first episode of the show looked good and intriguing from the get go but there were some problems with the flow. There were good scenes but there were a lot of bad stuff Characters that didn’t look important and sucked a lot of screen time talking about stuff that are not very important or interesting. i hope it will improve with time

  3. grace fig says:

    Dracula was great! what people are calling slow? I call story telling. we have gotten so spoiled with todays special effects that we have forgotten how to enjoy a (story). as for grimm? loved that show! go nbc!

  4. screw you says:

    I thought it was a good show and I didn’t care or got all hot and bothered over his accent. if you dont like it then watch the care bears on the hub.

  5. Mary Estabrook says:

    Did I miss something? Is the obvious moment when English-born Jonathan Rhys-Meyers, Dracula, decides to use an American accent supposed to be laughable. He was hitting the rrrr”s and using a nasal twang that would have been judged as phony to any red blooded American. Are the other English characters who heard his accent supposed to be so moronic that they didn’t notice this man posing as an American. He couldn’t have fooled the village idiot with that awful accent. Fire his accent coach immediately. Forget the acting, first explain to the audience why he was trying to be discovered as an obvious fraud!!!

  6. Just Confused says:

    You mean in TODAY’S audiences of “Young Adults” we should expect them to have READ THE BOOK? This actually looks like an upscale, sophisticated and lavish reimagining of a time-worn tale.
    It may be fun to see how they “twist” it.
    Tune in for episode 2 and give them a chance. AFTER ALL, if you don’t like it then…..

    you can always read the book….

  7. Kelly says:

    There is a reason no one takes NBC seriously any more – they have not had an original idea since 1988.
    This muddled mess is so painfully bad it makes my teeth hurt. They have borrowed names of characters and nothing else from the book.

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