Home makeover competition series to engage viewers with prizes, voting
Program will feature two teams traveling the nation and transforming homes in different cities. Berkus, who is set to host the competish, will present the contestants with design and build challenges in each episode. Teams will be evaluated by Berkus and a crew of design experts, and the losing team in each episode will have to send a contestant home. Show culminates with a live finale where viewers vote to determine the winner.
Peacock has ordered ten episodes, and casting is under way. Net has yet to set an air date for the show. (Program is not affiliated with defunct cabler Planet Green’s “Renovation Nation,” which aired a few years back.)
“We believe we are in a time where Americans want to feel empowered and inspired to make changes to their homes — changes that will not only increase their value and quality of life, but at the same time not break the bank,” said NBC alternative topper Paul Telegdy. “Our goal is to showcase incredibly diverse architecture, impeccable design and epic transformations unlike anything you’ve seen before.”
“Renovation Nation” also plans interactive elements, with auds invited to virtually tour the renovated homes and purchase items featured in the episode — thereby offering opportunities for integrated sponsors. Weekly prizes will also be offered to viewers, including luxury household goods, home makeovers, and cash.
During the finale, the ultimate prize will be doled out: two dream homes will be given away to two viewers.
“Renovation Nation” is yet another addition to NBC’s reality slate that emphasizes not only aud interaction through voting, but also the ability for viewers to purchase what they’ve seen in the program almost immediately after broadcast.
“Fashion Star,” which returned to the Peacock’s lineup last week, features fashion designs that are available in-store the day after an episode airs. “The Voice” also takes advantage of this paradigm, putting out contestants’ performances on iTunes during each episode.
“Renovation Nation” is exec produced by Berkus, Tom Shelly and Craig Plestis.