‘Modern Family’ Troupe Schmoozes Madison Avenue

'Modern Family' Troupe Schmoozes Madison Avenue

Steve Levitan, cast members charm buyers in preparation for upfront syndie ad sales

The “Modern Family” clan got into the upfront action on Monday night, hosting a schmooze-fest with media buyers in anticipation of the hit ABC/20th Century Fox TV’s sitcom’s syndie bow this fall.

Steve Levitan, co-creator and exec producer, turned out for a reception hosted by Twentieth TV at Gary’s Loft in Manhattan. Also on hand were News Corp. prexy-COO Chase Carey (underscoring how much the show’s syndie revenues will mean to News Corp.’s bottom line), Fox Television Stations’ Jack Abernethy and series stars Ed O’Neill, Julie Bowen, Sofia Vergara, Ty Burrell, Jesse Tyler Ferguson, Eric Stonestreet and Sarah Hyland.

Levitan charmed his aud by inviting media buyers and marketers to suggest ideas for upcoming segs from their own family experiences.

“Since we’re at 96 episodes already, if you have any story ideas, I would love to hear them,” he said.

Modern Family” reruns bow this fall on USA Network and on local broadcast stations. Show, which wraps its fourth season on ABC in May, is expected to clean up in barter advertising time that Twentieth TV retains in every run.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety