‘Modern Dads’ Draws 4 Million in Premiere Wednesday for A&E

Modern Dads

Lead-in 'Duck Dynasty' has another big night, drawing 10.1 million and leading all of television

A&E’s attempt to use megahit “Duck Dynasty” as a launching pad yielded so-so results Wednesday with the series premiere of “Modern Dads.”

The show, which follows the exploits of four stay-at-home dads as they juggle the requirements and social expectations of being both a “modern man” and a father, averaged a 1.9 rating/6 share in adults 18-49 and about 4 million viewers overall, according to Nielsen.

While good numbers — it led all of television in its 10:30 p.m. timeslot in young adults and all male demos — it drew just a fraction of what lead-in “Duck Dynasty” did with the second episode of its new season (4.5 rating/14 share in adults 18-49 and 10.07 million viewers overall).

Of course, “Duck Dynasty” wasn’t much when it started, so A&E has to be pleased that it was able to expose so many viewers to its new show.

As for “Duck Dynasty,” it was off about 10% in the demo and 14% in total viewers from its record-setting season premiere of a week ago. It towered over everything else Wednesday in 18-49 (Fox’s “MasterChef,” at a 2.4 rating, was runner-up) and also was No. 1 in total viewers, with NBC’s “America’s Got Talent” second (9.35 million).

“Duck” also figures to again rank as TV’s No. 1 program for the week in adults 18-49. In total viewers, Wednesday’s 10.07 million is currently the second largest for any program this week, behind only the 10.64 million that CBS attracted Monday for “Under the Dome.”

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  1. Michael C says:

    Strange pairing, “Modern Days” with “Duck Dynasty”. There has to be better placement for “Dads” to attract the audience it will need to succeed.

  2. Modern dads boring soo boring I dont wanted to see men change diapers only reason after duck dynasty

  3. Stephanie says:

    I have a hard time getting on board with this show. I did try it to see how it was this week and give it a chance.I wasn’t impressed and I don’t think they should be getting brownie points for being dads and doing the same thing women have been doing since the beginning of time.

  4. S Radke says:

    This show is a joke. The Austinist has printed an article which proves that Stone Slade is not, and has not been, single for about a year. It includes screen shots from his gf’s fb page that show posts where she thanks Siren Media for the gifts that she received from them, and posts and pictures during filming starting that they were together. It’s pretty skeevy to have Stone hitting on women in front of his daughter when she knows he has a gf….and two baby mamas. This guy comes off as a real tool, anyway. Just google: womanizing stone slade austinist for the evidence that A&E is in on it, too. Also, who wants to hear a fat guy talking about his self-induced diarrhea???

  5. Pure Fluff says:

    Reblogged this on Pure Fluff.

  6. SFSolstice says:

    Next week I will be ducking out after the dynasty. Modern Dads was boring and lame at best. I gave it a chance this week because it was new and it was after Duck Dynasty. However, next week I will be actively looking for something else to watch after spending time with the the Robertsons. The only thing in Modern Dad’s favor is there is not a great show to watch during their time slot. They may keep growing their numbers by default, but they will have to step it up a whole lot more.

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