‘Millers’ Holds Up Well for CBS Thursday While CW’s ‘Reign’ Opens Modestly

The Millers

CW's 'Vampire Diaries' tops ABC's 'Once Upon a Time in Wonderland' and NBC comedies in 18-49

UPDATE: In the Nielsen nationals release Friday afternoon, CBS comedy “The Millers” held its 3.2 demo rating, meaning it jumped 7% from the previous week (3.0). The net’s “The Big Bang Theory” went up three tenths from the prelims to a 5.2/17 in 18-49 and 17.8 million viewers overall, up a tick from last week, and “The Crazy Ones” (2.4/7 in 18-49, 9.37m) was flat. “Elementary” went down in the nationals to a 1.5/4.

“Grey’s Anatomy” (2.7/8 in 18-49, 8.78m) was the only ABC show to be adjusted in the nationals, as it edged up. There were no 18-49 changes at either NBC or CW.

Fox’s baseball game did a 2.5/8 in 18-49 and 8.57 million viewers overall, up from a 2.3/7 and 8.09 million.


Fox’s switch from “The X Factor” and “Glee” to baseball on Thursday seemed to free up some younger viewers, as some of the first-year comedies on CBS and NBC were up slightly from last week. It was slow going, though, for new dramas “Once Upon a Time in Wonderland” on ABC, which fell sharply from its unimpressive bow of last week, and “Reign,” which opened to nothing-special numbers for CW.

According to preliminary national estimates from Nielsen, CBS swept Thursday in 18-49, 25-54 and total viewers behind “The Big Bang Theory” (4.9/16 in 18-49, 17.2 million viewers overall) — the night’s No. 1 show — and more good numbers for rookie comedy “The Millers” (3.2/9 in 18-49, 12.2 million viewers overall). “Millers” appears to be up slightly from last week, again holding enough of its lead-in to easily stand as the top-rated series in its 8:30 p.m. half-hour, as well as the No. 3 show of the night in 18-49 on any network. In total viewers, “Millers” lagged only “Big Bang” on the night.

“The Crazy Ones” (2.5/7 in 18-49, 9.5 million viewers overall) was in line with last week, placing a close second in 18-49 at 9 while winning the timeslot in 25-54 and total viewers. The second half of the night disappointed for CBS, though, as “Two and a Half Men” (2.1/6 in 18-49, 8.5 million viewers overall) hit a firstrun series low with the episode “Clank, Clank, Drunken Skank.” And at 10, sophomore drama “Elementary” also hit a low (1.6/4 in 18-49, 8.4 million viewers overall).

At ABC, “Once Upon a Time in Wonderland” (1.2/4 in 18-49, 4.5 million viewers overall) was down 29% (0.5) from last week’s premiere, and seemed to bring down “Grey’s Anatomy” a bit (2.6/7 in 18-49, 8.6 million viewers overall), with the veteran medical drama likely finishing down a tick from last week. But at 10, “Scandal” was back on the rise (3.3/9 in 18-49, 9.5 million viewers overall), dominating its hour in 18-49 and 25-54 and delivering its second best numbers ever. This also was “Scandal’s” largest build to date over “Grey’s” (about 27%).

NBC’s struggling Thursday lineup was at least able to move the ratings needle in the right direction. “Parks and Recreation” (1.3/4 in 18-49, 3.2 million viewers overall), “Welcome to the Family” (0.9/3 in 18-49, 2.5 million viewers overall) and “Sean Saves the World” (1.1/3 in 18-49, 3.4 million viewers overall) were all up a tick from last week while “The Michael J. Fox Show” held steady (1.2/3 in 18-49, 3.5 million viewers overall). And at 10, “Parenthood” (1.3/4 in 18-49, 3.9 million viewers overall) was up a tick from last week and nearly caught “Elementary” in 18-49 in the 10:30 p.m. half-hour (1.3 vs. 1.4).

Reliable fast-national numbers weren’t available for Fox’s coverage of Game 6 of baseball’s American League Championship Series, but the Red Sox’s 4-3 victory over the Tigers did a 2.4/7 in 18-49 and 8.4 million viewers overall on the net’s stations from 8 to 11 — up sharply from last year’s fifth game of the NLCS on Fox. These numbers for Wednesday’s game will increase some in the nationals to become the highest-rated postseason game this year.

At CW, “The Vampire Diaries” (1.3/4 in 18-49, 2.8 million viewers overall) was up nicely week to week, beating out both ABC’s “Once Upon a Time in Wonderland” and NBC’s comedies in 18-49. It was followed by the series premiere of “Reign” (0.8/2 in 18-49, 2.0 million viewers overall), which put up decent but unspectacular numbers and skewed older than its lead-in. The drama about Mary, Queen of Scots as a teenager, retained 75% of “Vampire” in adults 25-54 but just 54% in adults 18-34 (0.7 vs. 1.3).

Preliminary 18-49 averages for the night: CBS, 2.6/8; ABC and Fox, 2.4/7; Univision, 1.4/4; NBC, 1.2/3; CW, 1.0/3; Telemundo, 0.5/1.

In total viewers: CBS, 10.7 million; Fox, 8.4 million; ABC, 7.5 million; NBC and Univision, 3.4 million; CW, 2.2 million; Telemundo, 1.1 million.

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  1. Jim Perruso says:

    The Miller’s SUCK. That fat old woman- Margo Martindale just isn’t funny and has poor delivery. Jeff Bridges is lumbering through at a poor rate and Will Arnett ( Mr. Amy Pohler) isn’t funny at all. He lumbers through the show dying miserably. The writing’s poor and the delivery is even worse. I realize that Will is only on the lame series due to pressure put on by his successful wife- AMY. He’ll fail as miserably as he did on his previous bomb with Christina Applegate (who isn’t funny either).

  2. Wright says:

    I LOVED the Reign premiere. Good for TVD!!!

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