Jon Hamm Mad Men Don Draper

It's the Emmy-winning drama's second largest audience, down a bit from last year's opener

AMC’s “Mad Men” returned to a solid, but not quite record-setting, throng of 3.4 million viewers on Sunday.

The sixth-season premiere of the 1960s-set drama revolving around the advertising industry in New York was down a bit from last season’s 3.54 million — a series high achieved in March 2012 with the first episode of the show in 17 months. “Mad Men” ended up averaging 2.6 million viewers last season, including 2.7 million for its finale, according to Nielsen.

AMC notes that last season, “Mad Men” typically added 1.2 million additional viewers on DVR within the first three days of a telecast.

The four-time Emmy-winning drama averaged 1.4 million adults 18-49 Sunday (equating to a 1.1 national demo rating) and 1.7 million adults 25-54 (a 1.4 rating).

Season 6 opens in late December 1967 with ad exec Don Draper and his wife Megan vacationing in Hawaii. Series creator Matt Weiner has said that next year’s seventh season will be the show’s last.

“Mad Men” returned one week after AMC wrapped the third season of  a very different drama, “The Walking Dead,” to a record 12.4 million viewers (and a whopping 6.4 rating in adults 18-49).

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