In tight latenight race, Leno squeaks ahead in total viewers
The latenight ratings race has gotten competitive of late, and last week was CBS and David Letterman’s turn to crow. “Late Show with David Letterman” beat ABC’s “Jimmy Kimmel Live” for the first time since the latter moved to his new 11:35 p.m. slot. According to Nielsen, “Late Show” averaged a 0.8 rating/3 share in adults 18-49, tying NBC’s “Tonight Show with Jay Leno” and edging past “JKL” (0.7/3). “Late Show” also beat Kimmel in adults 25-54 (1.1/4 to 0.9/4) and total viewers (3.47 million vs. 2.48 million). “Tonight” tied “Late Show” in adults 25-54 (1.1/4) and edged it out in total viewers (3.52 million vs. 3.47 million). Leno was certainly working at a big disadvantage when it came to primetime lead-in: NBC averaged a mere 1.0 rating in 18-49 from 10:30 p.m. Monday through Friday, well below ABC (2.0) and CBS (1.9). It was a good week for CBS shows in other dayparts too, as “The Talk” hit another high in total viewers (2.54 million), rising 16% from the previous week. It also tied ABC’s “The View” in adults 18-49 (0.8/5). Daytime soaps leader “The Young and the Restless” rose by 10% or more in key demos and edged up in total viewers (4.76 million vs. 4.70 million). And “The Bold and the Beautiful” also grew across the board, including total viewers (3.59 million from 3.54 million).
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