Loud is based in Gotham, with Julian Locke serving as exec veep and Laureen Deen as senior vice prez of lifestyle development. Pair of execs worked with Rigg previously at Leopard Films USA, where Rigg was prez from 2005 to 2013 and handled shows including “House Hunters International.”
“As a producer and executive for 15 years, it’s been my goal to create a new company that will produce original content across a range of genres, and to assemble a team of nimble, dedicated and highly talented people with the experience and guts to execute their creative visions,” said Rigg. “To form Loud TV with [Leftfield CEO] Brent Montgomery, a friend and colleague who has built a powerhouse operation in Leftfield Entertainment, is truly the best of both worlds.”
In March, Montgomery and reality shingle Leftfield Pictures established parent company Leftfield Entertainment and acquired Sirens Media. Leftfield Pictures, Sirens and Loud TV all reside within the Leftfield Entertainment wheelhouse.