'Bake Off.' 'Hell's Kitchen' prove popular with int'l buyers

LONDON — They’re turning up the heat in the kitchen as U.K. distributors announce format sales for two hot lifestyle shows — “The Great Bake Off” and “Hell’s Kitchen.”

The format for U.K. breakout hit “The Great British Bake Off” — being rebooted in the U.S. for CBS by Love Productions — has been sold to Finland and The Netherlands by BBC Worldwide.

A 10-part Finnish version of the cooking competish show will be made by Nordisk Film TV Finland for commercial web MTV2.

Sister web MTV3 has also acquired the U.K. version of the series, a big hit for BBC2 in the U.K. and apparently responsible for a surge in home baking in kitchens across Blighty.

In the Netherlands, “The Great Bake Off” is to bow on pubcaster MAX in eight episodes produced by shingle Blue Circle and unspool in June under the name “Heel Holland Bakt” (“The Whole of Holland Is Baking”).

MAX has also bought the U.K. show.

Format has sold already to France (M6), Australia (Nine Network), Poland (TLC), Belgium (VTM), Ireland (TV3), Denmark (DR), Norway (TV3) and Sweden (TV7/Sjuan), as well as the U.S.

Meanwhile, ITV Global has licensed the “Hell’s Kitchen” format to Romania for the first time.

Pro TV has acquired the show, to be made in-house. It will air this year in 15 episodes.

Ukrainian broadcaster 1+1 is producing a third series of “Hell’s Kitchen,” while 1+1 will produce a second series of the Russian version of the show for Russia’s REN TV.

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