‘It Girls’ Get Some Love From ITV Studios

U.S. and French arms of Brit producer to produce docu-reality show

CANNES — The U.S. and French arms of Blighty’s ITV Studios are teaming to co-produce docu-reality show “It Girls” (working title).

ITV’s emphasis on R&D in London and the U.S. has helped ITV Studios France nurture a talent pool and create original formats, either by producing a pilot for the French subsid or by giving it development coin.

The 10-episode series “It Girls,” developed in collaboration with international modeling agency IMG, will be set in the high-fashion world.

“It Girls” will center on French and U.S. talent plus other nationalities, depending on which international broadcasters board the show.

“We’re going to follow It girls, designers and models to get an inside look at the fashion industry — from shootings to runaways,” said ITV Studios France topper Francois Florentiny today, the opening day of the MipTV content market

ITV Studios France and ITV Studios America are also collaborating on “Cerberus,” a long-gestating action drama series that “Taken” helmer Pierre Morel is writing and will direct for Gallic pay TV giant Canal Plus.

ITV’s Gallic arm launched three years ago and now has 100 staffers and works with a dozen Gallic TV networks.

“The growth of ITV Studios France is a result of the transformation plan ITV Studios initiated in 2010: there’s been a real push to replicate the model of ITV Studios in international markets,” said Florentiny.

Examples of other shows initiated by ITV’s Paris office include “Land of the Panda” and “The Grape Escape.”

“Grape,” which follows a young sommelier touring vineyards from Burgundy to Bordeaux, aired on French cabler Cuisine Plus and was picked up by SBS in Australia and Time Network in India and Eastern Europe. The second season will likely be a French-Australian co-production.

“Panda,” a one-hour docu that lensed in the mountains of Sichuan in Western China, pulled 35% of its financing from ITV Studios Global Entertainment, its development fund and distribution branch.

It was pre-bought by pubcaster France Televisions and China’s CICC.

Among new formats that ITV France Studios is developing for Gaul include TLC’s “May the Best House Win,” ITV’s “Saturday Night Takeaway” and “The Audience,” which Gallic commercial net TF1 is remaking.

Another buzzed-about ITV format, “Boom Town,” a scripted reality show set to premiere on BBC3, is also being adapted for the French market.

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