Ion gets pre-upfront polish

Net mounts marketing campaign to sell its strengths to ad buyers

Just in time for upfront selling season, Ion Television is polishing its on-air look and mounting a marketing campaign to sell the network’s strengths to ad buyers.

The new look includes a fresh logo and graphics. The ad campaign touts the attributes of “Ionenthusiasts,” which aims to reinforce the fact that many viewers spend multiple hours with the broadcast net watching series marathons.

The logo and other elements were designed by Gotham-based ad agency Barker DZP. The campaign includes a big off-air push with outdoor advertising components in New York, Los Angeles, Chicago, Detroit and Atlanta.

The “Ionenthusiasts” pitch comes on the heels of last year’s “Ion Delivers” campaign, which Ion said yielded a 33% increase in upfront revenues vs. 2011.

More TV

  • TV News Roundup: 'Philip K. Dick's

    TV News Roundup: Amazon Anthology 'Philip K. Dick's Electric Dreams' Sets Premiere Date

    Just in time for upfront selling season, Ion Television is polishing its on-air look and mounting a marketing campaign to sell the network’s strengths to ad buyers. The new look includes a fresh logo and graphics. The ad campaign touts the attributes of “Ionenthusiasts,” which aims to reinforce the fact that many viewers spend multiple […]

  • Marvel's Runaways Review

    TV Review: 'Marvel's Runaways' on Hulu

    Just in time for upfront selling season, Ion Television is polishing its on-air look and mounting a marketing campaign to sell the network’s strengths to ad buyers. The new look includes a fresh logo and graphics. The ad campaign touts the attributes of “Ionenthusiasts,” which aims to reinforce the fact that many viewers spend multiple […]

  • This Is Us Season 2

    Delayed Viewing Ratings: 8 of Top 25 Shows Double in Week 6

    Just in time for upfront selling season, Ion Television is polishing its on-air look and mounting a marketing campaign to sell the network’s strengths to ad buyers. The new look includes a fresh logo and graphics. The ad campaign touts the attributes of “Ionenthusiasts,” which aims to reinforce the fact that many viewers spend multiple […]

  • Jason Blum

    NBCUniversal Cable Orders Pilot for Supernatural Thriller Series With Jason Blum Producing

    Just in time for upfront selling season, Ion Television is polishing its on-air look and mounting a marketing campaign to sell the network’s strengths to ad buyers. The new look includes a fresh logo and graphics. The ad campaign touts the attributes of “Ionenthusiasts,” which aims to reinforce the fact that many viewers spend multiple […]

  • Charlie Rose Sexual Misconduct

    CBS, PBS, Bloomberg Suspend Charlie Rose Amid Sexual Harassment Allegations

    Just in time for upfront selling season, Ion Television is polishing its on-air look and mounting a marketing campaign to sell the network’s strengths to ad buyers. The new look includes a fresh logo and graphics. The ad campaign touts the attributes of “Ionenthusiasts,” which aims to reinforce the fact that many viewers spend multiple […]

More From Our Brands

Access exclusive content