Inside the Online Revival of ‘All My Children,’ ‘One Life to Live’

"All My Children," "One Life to
Brian Finke

The Bold and the Digital: Production and distribution getting a radical rethink

On his 48th birthday earlier this month, Jeff Kwatinetz spent seven hours meeting with Agnes Nixon, the grande dame of modern soaps, in Manhattan. The octogenarian served him a cupcake with a candle.

The duo discussed the imminent rebirth of two of Nixon’s creations, “All My Children” and “One Life to Live,” which ABC canceled in 2011 after 40-plus years as daytime staples. Kwatinetz, topper of production and talent-management firm Prospect Park, parsed storyline arcs and went over production notes with her that Saturday at her hotel and then over dinner. It was three weeks before the April 29 premiere of the shows’ new incarnations, which include many of the same characters and actors. But at least in the States, they won’t be on regular TV — they’re coming exclusively to the Internet.

If Kwatinetz made any kind of birthday wish, it was surely that the two weekday serials will have long and fruitful lives ahead of them as digital natives. In the TV biz, there’s never a sure thing. But Prospect Park is making a particularly uncertain gamble: It wants to create an online “network” of shows on par with the quality and viewer reach of traditional television, but for less coin.

The challenge is tantamount to producing an Olympics-class athlete with a small-college athletic budget. That said, while Prospect Park has taken pains to maintain a lower-than-TV cost profile, these shows aren’t being shot by a guy with a Handycam in his buddy’s apartment. The firm and its backers are sinking tens of millions of dollars into the venture to hire professional cast and crew and build the infrastructure necessary to be a studio, producer and network all in one.

“Make no mistake — we need these shows to succeed,” Kwatinetz said, sitting in his cluttered corner office in Prospect Park’s Stamford, Conn., studio space.

Kwatinetz wouldn’t talk specific production costs. But he estimated that a full season of a traditional hourlong TV soap like “The Young and the Restless” is around $45 million. “All My Children” and “One Life to Live” combined are “not far off from that,” he said.

In a last-minute legal twist, ABC — which cut a licensing pact with Prospect Park for both shows — was sued for breach of contract last Thursday by the production firm after loaning some of the “OLTL” characters back to the network for usage on “General Hospital,” only to see three of them killed off. ABC has called the suit “baseless.”

The Connecticut Film Center is the new home of the soap’s fictional suburban Pennsylvania locales, “All My Children’s” Pine Valley and “One Life to Live’s” Llanview. Prospect Park moved into the facility just after the New Year, and shooting commenced Feb. 25.

(Pictured Above: The dorm room of “All My Children’s” Celia Fitzgerald.)

Prospect Park occupies 65,000 square feet at the center, which includes a 27,500-sq.-ft. main soundstage. The building’s other tenants are Ralph Edwards Prods.’ syndie “The People’s Court” and medical device manufacturer Gyrus ACMI.

The Nutmeg State studio space is a linchpin for Prospect Park’s business model. The company looked for facilities in Brooklyn, where it shoots primetime drama “Royal Pains” for USA. But it couldn’t find any place in New York that had enough space to accommodate the soaps, said Prospect Park partner Rich Frank, former Walt Disney Studios prexy.

“One of the biggest costs on soaps is the constant changing of sets,” Frank said. “We wanted both shows in one location. The idea is to share the same area and the same crew.”

At ABC, each show had amassed upwards of 100 sets over the years on both coasts (“One Life to Live” in NYC, “All My Children” in L.A.). Prospect Park uses only about a dozen sets for each series, built in a large shop adjacent to the soundstage, which remain in place during filming. Lights stay rigged where they are, too, which also saves time and money.

Walking onto the jam-packed soundstage, with 20-foot ceiling-height high-bay space, requires descending the staircase for “One Life to Live’s” nightclub, Shelter. No floor area is left unused. You’re surreally transported to the bedrooms, offices and shops of Llanview and Pine Valley, all in the space of about half a football field. The soaps share a few sets, including a coffee shop and hospital room, that are dressed differently for each show — another cost-saving measure. The new sets sit in four aisles, facing two “camera alleys” that let three-camera teams quickly shift between scenes.

A soundproof control room is located on the side. On a recent “OLTL” shoot of the coffee-shop exterior, exec producer Jennifer Pepperman wasn’t completely happy with one of the lead’s emotional responses, and the scene was reshot. That represents a closer attention to detail than traditional broadcast soaps, Frank said, and has led some production days to stretch until 3 a.m. “We are lower cost, but we are spending, don’t get me wrong,” he said.

The Connecticut Film Center is on the outskirts of downtown Stamford, a 34-minute express train from Grand Central Terminal. The neighborhood, as they say euphemistically, is “in transition.” New condos sit next to boarded-up houses. Down the street from the Prospect Park lot is an old-time upscale Italian eatery and a bodega where you can buy fresh cow feet (pata de vaca) for 99¢ a pound.

Yes, production costs are cheaper north of Gotham, but only slightly: Connecticut Film Center’s Stamford facility rents for about 10% less per square foot than comparable New York studio spaces, according to CFC managing director Bruce Heller.

The real Connecticut attraction is the tax break, Frank said. The state offers a 30% tax credit for production costs, above and below the line. New York, by contrast, extends a 30% credit for below-the-line costs only.

Prospect Park’s Stamford office has the bustling feel of a hastily assembled tech startup — which, in fact, it is. Boxes of supplies sit next to desks, and signs are computer printouts Scotch-taped to the walls and doors.

Over a 52-week span, the studio is skedded to shoot 210 episodes for each skein, about 25 minutes apiece, leaving five minutes of ad time in a half-hour block. The pace is much faster than a traditional soap, because Prospect Park is alternating production of the shows in five-week cycles.

The average weekly payroll for the soaps, including extras, is around 350 people. But the lower pricetag for the shows won’t be the deciding factor in whether they turn a profit, Kwatinetz said: “It’s whether we are placing the right bet in terms of distribution,” he explained.

To the Prospect Parkers, the Internet is where it’s at. The shows will stream free, with ads, on Hulu and the Hulu Plus subscription service — which allows viewing on connected TVs and other devices — as well as on Prospect’s website, TheOnlineNetwork.com. Hulu’s sales team is handling ad buys on behalf of the studio. On Apple’s iTunes, ad-free versions of “All My Children” and “One Life to Live” will be 99¢ per episode (or $10 for a month of shows), for playback on computers, iPads, iPhones and Apple TV.

To capture social-media chatter about the shows, Prospect Park is releasing episodes every weekday. At the same time, the entire run will be available on-demand for catch-up viewing. Advertisers like the shows’ relatively light ad load relative to broadcast TV, Frank said, and the online ads can’t be skipped — making them DVR-proof.

With the right content, it’s now possible to build a mass-market audience via the Internet. Kwatinetz pointed to the buzz surrounding Netflix’s “House of Cards” as a tipping point for broadband-distributed content, by proving it could achieve cultural currency. “We got a big break that Netflix came out with ‘House of Cards,’” he said. It was, according to Kwatinetz, like Apple rolling out its “1984” Super Bowl ad, which sparked a change in consumer attitudes about home computers.

TV’s Internet migratory patterns remind Kwatinetz, previously founder and CEO of L.A. music percentery the Firm, of a time when record labels failed to embrace the digital future. “They said, ‘Who would ever listen to music on a phone?’ ” he said.

The ad-supported Internet TV network idea could hit paydirt. But two years ago, there was far more skepticism in the industry — and Prospect Park’s great digital soap revival almost died on the vine.

After ABC yanked “AMC” and “OLTL” in mid-2011 to replace them with more profitable lifestyle and talkshow fare, Kwatinetz and Frank swung into action. They had already sketched plans for the Online Network, envisioned as a broadband outlet that would cut out TV’s traditional gatekeepers by streaming directly to viewers.

Soaps seemed a perfect fit. The shows had four decades of passionate followers and advertiser relationships. Plus, the sudser format is already cheaper to produce than primetime programming — 20% or even less the cost on a per-hour basis, according to industry execs.

But after Kwatinetz and Frank inked a licensing deal with ABC for “AMC” and “OLTL,” Prospect Park was stonewalled by showbiz unions, which resisted changes to terms they enjoyed under contracts with Alphabet net.

Another big problem: Investors doubted that online soaps could work. Hollywood has an institutional bias against the genre, Kwatinetz said. Sudser thesps are deemed somehow bush-league players, and the genre’s scripts are considered tedious and repetitive. Storylines get rapped as being hokey and overwrought.

“We heard the word ‘no’ from a million people,” Kwatinetz said. He admitted he was also guilty of anti-soap snobbery, particularly with talent. “I was part of that bias. … I’ll say now, that was wrong. These actors can stand cheek-to-cheek with any actors on network television.”

With the pushback, the project had stalled by the fall of 2011 — and Prospect Park even announced it was giving up. But it quietly persevered, and after another year of shopping the idea, the company had four interested parties that wanted in. The studio ultimately landed funding from Beantown-based private equity firm ABRY Partners, giving it the capital to put the soaps in production. Kwatinetz declined to disclose ABRY’s grubstake, but said it’s a “solid eight-figure investment.”

The recurring question from prospective financiers, Kwatinetz said, was: “ABC has smart people. What do you think you can do better?”

The answer: Not only work faster and cheaper than traditional nets on the production side, but keep more ad and distribution dollars for themselves on the backend.

(Pictured Above: Jill Larson, as Opal Cortlandt, waits for a cue.)

While it’s digital-only (for now) in the U.S., Kwatinetz and Frank see plenty of revenue upside in international TV distribution. Prospect Park last week cut a deal with FX Canada, which has exclusive Canuck broadcast rights to the sudsers. The net is majority owned by Rogers Media, in partnership with News Corp.’s FX Networks. Others deals are in the pipeline.

Stateside, Prospect Park has rights to sell “One Life to Live” and “All My Children” to U.S. cable or broadcast networks, as well as local stations, starting in September 2013. Under those pacts, the shows would air on a one-week delay after their debut on Hulu and iTunes.

Critically, Prospect Park worked out deals last December with the unions — SAG-AFTRA, DGA and WGA. Terms of those agreements aren’t public. In general, they give the producers more flexibility. For example, actors are paid per day, rather than per episode under previous guild contracts. With the accelerated production sked, that means if, say, an actor works on five episodes in one day, net pay is much less.

Kwatinetz acknowledged Prospect Park is paying somewhat less to the soaps’ cast and crew. But, he said, “It’s not like we’re paying people one-third what they’d get in New York.”

The company is also providing perks not typical on a soap shoot, including fully catered meals in a cantina off the soundstage floor. “I think in some ways it’s barbaric to not feed your cast and crew,” Kwatinetz said. In addition to spacious private dressing rooms and showers, Prospect Park foots the bill for a tour bus that picks up as many as 40 extras from midtown Manhattan for the trip up to Stamford.

Shenaz Treasury, the Mumbai-born Bollywood actress who plays Rama Patel on OLTL, said one of the upsides of the changes under Prospect Park is the five-week rotating production sked. That gives her freedom to pursue other film and TV projects, including a travel show in India.

The new “One Life to Live” production — cut loose from old TV ties — has a “feel like it’s new and fresh,” she said. “I don’t think we’ve cut back on anything.” As for the occasional long days’ shooting into night, the 31-year-old is used to hard work. “A 16-hour day feels like a luxury for me,” she said.

It’s not news that soap auds aren’t what they once were. Viewership has steadily declined since the genre’s 1960s salad days, as millions of women entered the workforce.

“All My Children” and “One Life to Live” are still based on classic sexual frissons, loves lost and gained, and dysfunctional relationships. But Prospect Park has worked diligently to freshen them up to appeal to a younger demo. Dialogue is dotted with profanities that are verboten under broadcast rules. “For me, it’s about being more honest,” said thesp Josh Kelly (“OLTL’s” Cutter Wentworth). “Nobody really says, ‘Aw, shucks.’”

And producers promise to ratchet up sex scenes, short of explicit nudity. Beyond that, storylines will strive to be lively, contemporary and realistic: “We won’t have any alien abductions,” Kwatinetz said.

In another nod to younger auds, the studio enlisted Snoop Lion — the born-again Rasta rapper formerly known as Snoop Dogg — to write and produce “OLTL’s” theme song (“Brand New Start”). Snoop will guest on three segs, appearing as himself.

Other crowdpleasers may be in the offing. Susan Lucci, who played “AMC” schemestress Erica Kane for four decades and is one of the few soap stars with broad name recognition, is in talks with Prospect Park about reprising the role.

The soaps community has been tracking Prospect Park’s project closely and observers have high expectations. “These iconic soaps have built-in audiences of over 3 million apiece who have missed their favorite characters — it will be like coming home for them,” said Soap Opera Digest columnist Carolyn Hinsey.

Many soap fans are already used to watching their shows on computers, because daytime TV gets preempted more often than primetime, she added. “As long as the new younger characters are properly integrated with our recognizable faves, ‘AMC’ and ‘OLTL’ should be able to retain all those eyeballs and have a nice long second run,” Hinsey said.

As stewards of two storied soap franchises, Prospect Park understands the importance of maintaining credibility with its diehard followers.

Hence its work with Nixon, 85, who’s on retainer as a story consultant. She’s thrilled to have a hand in continuing to build her suburban fantasy worlds. “Sending heartfelt thanks to all the fans who refused to let our stories go and a deep appreciation to Prospect Park for the wonderful collaboration in bringing back ‘All My Children’ and ‘One Life to Live,’” Nixon wrote in an email. She and Kwatinetz, incidentally, are both alums of Northwestern U., albeit a generation apart.

On the Internet, the soaps will face a different kind of battle for viewers. Kwatinetz is emphasizing story and production values — within budget — because he knows his shows will be competing among thousands of selections available at a mouse click or finger-tap.

“Our competition isn’t ‘General Hospital,’” he maintained. “It’s the primetime soaps on Hulu. It’s, ‘Do I want to watch this, or Jon Stewart?’ ”

For the time being, Prospect Park is operating under a one-year lease on the Stamford studio and office space. But the company has options to extend that agreement, and Kwatinetz only half-jokingly said he hoped the shows will continue for another 40 years.

“We know we’re making great shows,” he said. And, he added, Prospect Park’s delays in raising money and settling with the unions were a blessing in disguise: “Two years ago, if we’d tried to do this, it would have been too soon.”

On the Set: “All My Children”:

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  1. lechezz says:

    O.K…. I’am a mother & grandmother of mostly girls, and in my opinion, the new versions of OLTL and AMC are exactly right, more true to life. Kids do get hooked on their mom’s Oxy, girls get pregnant, and people have some real steamy sex in the privacy of their homes.They are showing people praying and close families as well. It is fast paced and true to life and I love it!

  2. over50soaplover says:

    I like the older seasoned characters being back. Miss the old Matthew and Destiny. Don’t care for the cursing. OLTL had great and well written story lines when they are on regular network. And I’m sure regular network kept them using cuss words. But, that’s what made it a favorite among several generations. Sure, in real life some people say stupid cuss words to sound “big” and “important” but in most well written literature in our history, cursing was not needed to deliver a great story line. Not sure I’ll continue to watch…. even for the cast I grew to love.

    • I agree with you. I am totally disappointed at the cursing going on…Blair, Dani and now the singer cutter hired. This is absolutely so disappointing. Not sure I will continue to watch either. The sex scene between Tea and Victor was too out there. Now Victor trying to murder Todd. Crazy stuff going on. Sorry Prospect, wish you look. Not even night time tv has that much cursing, unless you are watching HBO or Showtime.

    • ctwildheart says:

      The old Matthew & Destiny CHOSE not to do the new show, don’t hold that against the recasts. I barely noticed the swearing. Most people use them in everyday life, not trying to sound big or important. It’s too bad you may choose to not watch, it will be your loss.

  3. jeanie says:

    Just finished watching the 4th episode of AMC online!!! LOVE, LOVE, LOVE!!! I’ve been a fan since college (…that’s about 25 years!), Prospect Park is genius!! Love watching online, in bed, coffee in hand at 8am!! Woke up very excited this morning! I’M STILL A FAN… even BIGGER!

  4. Wendy says:

    I liked both shows. They have some rough edges, but given that there are a lot of new players both in front and behind the cameras, I am sure that before long the shows will find their groove. I can hardly wait for tomorrow’s episodes!

  5. Natasha says:

    I watched both AMC and OLTL but don’t like either now. The music is too techno. Some of the original characters aren’t there and the new ones taking the place seem different. I don’t like them cursing either. doubt I will continue watching. A shame.

  6. The Pesimist says:

    Just watched AMC and OLTL. Not sure I liked them. If we keep going down this road we can look forward to a real live rape being captured on camera in about 6 months. I doubt I’m the only person with negative things to say. I sure hope they at least listen to everyone’s opinions, including the negative ones.

    • Wow, you’re one of those prudish people with the Slippery Slope Argument for the swearing, aren’t you. “Oh no! Someone said the s-word! Look forward to live rape and murder onscreen!” …Really? Get a grip on yourself.

  7. They may have gotten too trendy – like saying the word Shit – are they trying to prove a point?

    • How is saying “shit” trendy? Do ~you~ know any young adults who are on drugs who say things like “Where is my oxycontin? You shouldn’t have taken my oxycontin, Matthew!” …Do you really need to be babied like that?

  8. Thank you so very much for a brilliant and informative article. I also Thank Prospect Park for bringing our Soaps back to Life. The fans are anxiously awaiting its arrival and we stand behind PP 100%

  9. Carol says:

    I have watched all my children from the first show put on TV many years. I was so upset.when they took them off the air but when I heard the soaps are coming back I was very very happy. The for giving me my stories back.

  10. Mary says:

    I’ve watched soaps for 7 years now, and have always done so online. I’m in the younger demographic there, so it’s just more convenient and normal for me to do so. I think this is a great idea. Hope it stays for many years to come!

  11. And this is why it is very important for fans to watch online.. So it will succeed and go to cable..

  12. ctwildheart says:

    Thank you for a wonderful article! Filled with lots of information!

    I am looking forward to Monday 4/29 to visit with my Pine Valley and Llanview families again!.

    Very happy to have Agnes Nixon working with them as well.

  13. Ricky Ortega says:

    All my Children and One Life to Live will be immensely successful. I am looking forward to the transition from TV to the Internet and I am happy to be apart of it. It’s a welcome change. Plus with the benefits of collecting the episodes via iTunes is one of the many new perks a fan of these two soaps can look forward too as well!

  14. Verna says:

    One inaccuracy – PP did not loan ABC actors. They had rights to the characters only. The two are not one and the same since the actors had no contracts with PP.

  15. Nathan says:

    This is nice our soaps are returning, But It is sad for those who do not know how or unable to access a computer. Those living in Nursing homes are based on 1 cable line and feeds all TVs, I sure hope you do get them back on TV, to make sure ALL loyal fans can view the Soaps. Thank you again PP and I, Myself with many others Thank you.

  16. norawestcott says:

    All TV networks daytime programming executives need to realize that most viewers are tired of reality, cooking, and talk shows. Viewers want to escape from their daily problems, especially during hard economic times. They want to connect with the characters and storylines soaps provide. They want to be entertained.

    Why would viewers DVR “The Chew?” They don’t. Also, all of you in the industry know the Neilson system is a dinosaur, that needs to be replaced.

    When Brian Frons, Ann Sweeney, and the other geniuses at ABC cancelled the soaps, they thought viewers could be “trained” to watch the replacements. As we know, this didn’t happen. Viewers revolted screaming a big, fat “NO!” I was among them. I haven’t watched anything on ABC since OLTL went dark. I don’t miss it.

    My tv is no longer on during the day. The only program I record is “Fraiser” reruns. Further, the companies that sponsor daytime programs should know that if people aren’t watching, they aren’t seeing any commercials. If Kraft, Revlon, Maybelline, etc. introduce a new product, I don’t know about it unless I happen to see it in the grocery/drug store. I don’t know what sales Macy’s or Penneys are running.

    I am looking forward to April 29, and I want to thank Prospect Park, The Online Network, and HULU for bringing my stories back.

  17. Dee Duran says:

    I believe they will be successful, There are many followers, Soap Fans still need to facebook, twitter, myspace and I am google plus it. I want them to be sucessful so they stay. Love to see them back on tv. Just for my 74 yr Auntie who doesn’t have internet.

    • barb geoghan says:

      i have watched amc since day 1, i didn’t however stop watching abc, just very limited, looking forward to online watching ( if i can figure it out lol ), people spend to much time in front of the tv anyway

    • ctwildheart says:

      You could help out your Aunt by having her over to your house for viewing…or you can get her internet or an internet ready tv….

  18. Ed says:

    The reporter states that Susan Lucci portrayed the character of Erica Kane on “All My Children” for “more than 20 years.” She played the part when the show first aired in January 1970 to its final episode in September 2011. That is more than 41 years. Does Variety still have editors?

  19. Mary Moore Fergen says:

    Thanks for the well-written and highly informative article! I have been a fan of these two soaps for 40+ years, and I’m so happy that we’ll be able to see new episodes of them starting next week. Prospect Park was very smart to put this new business together, and I hope the execs at ABC/D will choke on their decision to cancel these two much-loved shows!

  20. robin grunzweig says:

    It just seems fitting that Agnes Nixon is, once again, involved in the cutting edge of the soap opera ‘revival’. Her stories have always provided us with information on current events by reflecting things happening in the ‘real world’. Internet viewing is here! I am excited and happy to see my favorite shows coming back, and I am happy that actors and crew have once again found employment in the field they love. Heartfelt thanks go to Prospect Park and everyone involved in this endeavor. Yes, we fans are deeply dedicated to our shows, but it took knowledgeable people with the willingness to do the hard work to get us to this point. Prospect Park, we are forever grateful to you for believing in the show and in us, the fans. What a happy feeling I have that knowing, even though I will be in another country for the premier, I can still tune in and watch my shows!!

  21. The simple truth here is that if it was not for Jeff Kwatinetz and his vision to keep these shows alive their broadcasting life would have been short lived and probably already gone….
    His years of work, investments, risks, criticism and long drawn out issues that he worked on until they were solved for our benefit will prove to be a historic and industry changing move. All of us that are dedicated fans simply owe it to him that we will be able to enjoy these shows for years to come. Thanks Prospect Park and Mr. Kwatinetz for the hard work.
    Big Fans,
    Kimberly Grace

  22. This is very exciting news!! WOOOHOOO PP and I will be watching no matter how it is broadcasted and there is nothing wrong with a few swear words and a little more skin then what we see on network tv! No more stupid interruptions with news breaks during our viewing!! My lunch hours at work will be more enjoyable!! I dont mind how i watch my shows as long as i get to watch them!! and Susan Lucci will come back that is very posiitive to me!!!

  23. George says:

    I don’t mind the show using profanity. I actually prefer it as it adds to the realism of the show to an extent. I use it in my own conversations in my personal life. I actually hate censorship so this fresh take on these two shows are welcomed as they would have more freedom in their writing and performances. It would be no different than watching a blockbuster film with the same attributes. As far as having to watch it online. I really don’t mind. Tv programs is headed in that direction anyway. If your preference is tv instead a computer, get a smart tv, streamplayer like roku. Hell, use a tablet or a smartphone. Its only a app away.
    Just when things are trying to move one step forward, you always have those who keep moving 2 steps back because they refuse to accept change. Some people are just too sensitve and want shows to be all squeaky clean and perfect. Life ain’t perfect. I want my shows to be real as they possibly can. Just like life. I’m all for it. Bring the F-bombs, sex scenes, the same great storylines I have enjoyed for more than 30 years. I don’t have any problem with change. For these shows, I’ll show my support regardless of what is decided
    I’m looking forward to 4/29.
    .

    • barb geoghan says:

      swear words & some skin??? have you been out of the house lately?? it’s everywhere

    • ctwildheart says:

      As for the profanity….it is not going to be used all the time for no reason. You are correct, it will be used when it is appropriate and when used normally by many people. I mean you KNOW Kendall wanted to call Greenlee a bitch not a witch and vice versa! That’s real. So I don’t think you ladies need to worry.
      Same goes for the sexiness. They aren’t going full frontal on us – we might get to see a bit more skin and risque dialogue regarding sex. They aren’t making these shows like porn. They will still be soapy and Viki is not going to start dropping Fbombs! :)

    • Maura Clayton says:

      Well pure reality is for documentaries. (I won’t dare say reality shows, because they’re far from real, but they have plenty of f-bombs). But not offense- it doesn’t surpise me that you don’t mind profanity; I think men and women have different tastes in television. Men tend to prefer profanity, whereas women don’t as much. Personally, I think it’s gross. If the writer’s are good, you don’t need any of that filler nonesense. It will definitely get eyebrows to raise, but because it’s shocking, rather than substance.

      • Angie says:

        I actually agree with Maura. I don’t believe she’s denying that people, in general, do swear. We all do- men and women. It’s just I agree with her: most women don’t prefer to watch profanity in their programs. Men don’t seem to mind it (and probably prefer it). I agree that if the writers are talented they can actually find better words to use. I definitely hope that bad language is absolutely limited. And please, no nudity whatsoever.

      • George says:

        @Melissa
        Thanks for clearing that up. Most of the women I know curse just as much as I do if not more when they are pissed. They are just being real about how they feel about someone or a situation. As I said before, adding this to the show; in my opinion adds realism for me. It wouldn’t be a reason for me to stop watching the show just because they use the F word. I’m not a religious fanatic, I can take it as well as give and won’t think twice about it. I can relate, My sisters, aunts and grandmothers can relate as it is part of their everyday conversations. To us, its just another word. It is not that serious.

      • Melissa says:

        I have no issues with profanity and I am female, it is not a male/female thing. In fact most of the women in my life curse a lot more than the men. Many of us LOVE cursing, it is a fast and safe way to relieve tension for many people. When I lose my temper, I’d rather drop a few f-bombs than hit something. JMO

  24. ann says:

    This should be a huge success. There is a massive fan base out there of soap fans and with the new younger characters they should gain a good share of the younger demographic. Kudos to them for signing outstanding actors such as Slezak, Strasser, Watkins, and many, many more. Viewers want fictional stories and that want will never cease. Reality, cooking, they all have their place, but at the end of the day what it’s all about is story, characters, good writing and good acting. OLTL and AMC have a long track record of delivering. Too bad ABC put it’s bet on the wrong horses under the leadership of Frons. They loose—Prospect Park wins.

  25. Michelle Wright says:

    Wonderful article! And I’m beyond thrilled to hear that AMC and OLTL just might be lighting up our TV screens again in September, which will be especially helpful for those who can’t view online!

  26. Sara says:

    Great article! Got my Hulu Plus account and can’t wait for the return of my “daytime friends”. Thank you PP for being diligent!

  27. This is one of the best and most informative articles that I have read about the revival. Thank you Variety for delving into some of the more informative aspects of this historic event.

  28. Amy Daley says:

    I’m glad to hear they’re treating the cast and crew well, and I saw the The View clip today, and Erika Slezak just lit up, and that made me happy knowing she’s happy. As a viewer though, and a young viewer (24), I just want to say that I think PP will learn quickly that sex and profanity do not sell–that actually turns me off of a show, so if it really gets bad, I’ll have to choose to stop tuning in. Please don’t go too far with that. Just tell me a story, and make it good. I can appreciate how they’re trying to steer clear of “alien abductions”, but I also must say I’ve enjoyed the classic “soapy” storylines where people come back from the dead and how ghosts and angels appear, it’s almost Shakespearean in a way. I mean who didn’t light up when we found out Tea Delgado didn’t die a few years ago on OLTL? Who didn’t love it when those three angels narrated OLTL like in the last week of the show? When Viki was between heaven and hell (again). Come on, those stories were great. No, I don’t want to see THAT EVERY day, but the truth is we’ve never seen that EVERY day on any soap; it’s just something people say to talk down about soaps, but it’s not really all that true.
    And for the love of God, please, please, please, please, please, please get them back on television!!! September can’t come fast enough! I do not like watching on the internet (even if I’m part of the minority!)!
    Oh, one last thing- I didn’t like the remark about how they’re competing with primetime internet shows rather than other soap operas… um, just no. I’m perfectly fine with them competing with primetime shows, IF THEY ACTUALLY BECAME PRIMETIME SHOWS, but I think they might be forgetting who their audience actually is. I understand they’re aiming these shows at a younger audience, but… I am part of that audience lol. Keep it clean and tell good stories that matter.

    • ctwildheart says:

      You don’t need to worry. These shows are not all sex and profanity! They are just more realistic in their portrayal of sexiness and the use of profane language. Like I said on another post, Josh is correct in the article when he says most people don’t say ‘aw shucks’. Because most people say ‘oh shit’. The stories in the first episode are wonderful and soapy. The producers are working on getting them back on a cable channel, but until then – hook your computer up to your television and watch there.
      One last thing…they are not primetime nor daytime shows. They are ‘competing’ against all the shows available on the internet, including prime time soaps. They have not forgotten who their audience is or who they are trying to recruit. They are telling good stories with good production – you should watch.

  29. Maura Clayton says:

    I don’t think the transition of soaps from radio to tv is at all comparable to a transition of a show from tv to internet, but if that’s the way everyone keeps trying to spin it, ok… the thing about radio and tv is that tv allowed us to be able to see and hear our shows versus just being able to hear them. That’s huge. Internet isn’t all that different from TV. It’s just you have more control over what you watch on the internet versus having programs scheduled for you on TV. So that analogy is really silly if you think about it, and kind of insulting. I’ll watch them on the internet for now, but the bottom line is I prefer them on TV. I always thought the customer was right, versus having the seller tell you what’s right… I’m not such a fan of this Prospect Park company and I really hope they don’t make the soaps profane, because count me out then. As soon as they make the transition from clash to trash it’s over. It’s really too bad they don’t have any women co-founders because maybe a woman would actually KNOW the audience. Again, please keep it classy and not trashy. I’m 29 years old by the way.

    • ctwildheart says:

      First, I totally understand the comparison to radio to tv and tv to internet. Don’t understand why that insults you. It is about the format. For you the viewer, you are correct that it is not much different – but for the producers, it is. The distribution method is what they are talking about when they draw that comparison.
      Next, they are not making these shows profane! Because they don’t have the constraints of network censors, they are free to have some things be more realistic. Like Josh said in the article, not many people say ‘aw shucks’, but many do say ‘oh shit’. And when talking to or about another character instead of calling her a witch, we may actually hear bitch.
      Also, the sexiness factor is up – but it’s not sleazy. I was fortunate enough to see the first episodes of each show at their premiere last Tuesday, and it definitely was NOT trashy!
      Finally, did you not read that Agnes Nixon (woman, CREATOR, director, writer…) is a consultant on these reboots? Ginger Smith, (a woman) is the EP of All My Children and Jen Pepperman (another woman) is the EP of One Life to Live. Many women are part of this production and they do know the audience.

    • Maura Clayton says:

      Excuse me: *class to trash

  30. Kate says:

    How is it a one week delay if OLTL and AMC get a deal to air on a cable network nearly 6 months after they air online? Unless they just start airing in the midst of storylines, which is kind of stupid. I’m glad these soaps are being brought back, but I don’t appreciate being told how to watch TV, or what is more enjoyable FOR ME. However, I think it’s SO interesting how they CAN make a deal with a broadcast network. I never thought we’d hear that again. Very interesting for that part.

    • ctwildheart says:

      I don’t understand your comment “I don’t appreciate being told how to watch TV, or what is more enjoyable FOR ME”
      Where in this article did you read that? Or was it somewhere else?

    • That may be a function of everything just being bought up until the fall, who knows? If local stations/cable networks buy in, they may not care about the lag. In theory, it would be no different than watching reruns of The Big Bang Theory or 2 1/2 Men

  31. Jennifer says:

    so they definitely won’t air on tv in the us until September. that sucks. goodbye.

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