Fox News’ Megyn Kelly Trumps Piers Morgan, Rachel Maddow

Fox News' Megyn Kelly Trumps Piers
Megyn Kelly The Kelly File

Strong turnout for 9 p.m.'s "Kelly File" bolsters cabler's primetime lineup after shuffle

The Fox News Channel primetime lineup has long won more viewers than programming offered by its cable-news competitors, but the network’s “The Kelly File” is doing something extraordinary.

The 9 p.m. program, anchored by Megyn Kelly,  delivered an average of nearly 2.5 million viewers and an average of 430,000  in the demographic preferred by sponsors of news programming between October 28 and November 24  – more than the combined average of time-slot competitors on CNN, MSNBC and HLN. “Kelly File”debuted October 7.

According to Nielsen, “Kelly File” lured an average of 2,495,000 viewers in that time period, compared with an average of 454,000 for CNN’s “Piers Morgan Live,” 914,000 for MSNBC’s “Rachel Maddow Show” and 259,000 for HLN’s “Dr. Drew”and the network’s Friday-night “Mystery Detectives.” Among audiences between the ages of 25 and 54, “Kelly’s” average of 430,000 compares with an average of 114,000 for “Piers Morgan Live,” 224,000 for “Rachel Maddow” and 85,000 for “Dr. Drew” and “Mystery Detectives.”

The numbers lend some ballast to the recent decision at Fox News Channel to rejigger a primetime lineup that had not changed in more than 11 years. As part of that October shuffle, “Kelly File” took up residence at 9 p.m., while that time-slot’s previous occupant, “Hannity” moved to 10 p.m. and “On the Record with Greta Van Susteren” moved to 7 p.m. from 10 p.m.

According to figures from Nielsen,  in the third quarter, “The Kelly File, “On The Record” and “Hannity” – all holding forth in new time slots – have increased viewership in audience between the ages of 25 and 54 in the double-digit percentage range: “Kelly File” and “On The Record,” scheduled at 9 p.m. and 7 p.m., respectively, have seen those ratings increase 29%, while “Hannity,” now airing at 10 p.m., has seen its ratings in the demo increase 26%, all when compared to the third quarter of 2013.

“Kelly File” has also increased its total viewers and viewers between 25 and 54 at 9 p.m. over “Hannity”, according to Nielsen. Total viewers at 9 p.m. have 24% between October 7 and November 26. Meanwhile, viewers between the ages of 25 and 54  have increased 18% in the same period of time.

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  1. Carole says:

    Send Kelly packing. She has gotten too snarkey and too full of herself.

  2. JoelR says:

    well, I agree with you regarding Sharpton. He’s the Hannity of the group. Why an opportunist like Sharpton has a show is reprehensible to me. The rest is incorrect. I saw a few minutes last night of O’Reilly…debate participants: him and Laura Ingram. Or how about The Fives. FOUR right-wingers and only one (ineffectual) alternate opinion. (Fox’s idea of “fair & balanced.”) Other channels have equal debates…what, you never heard of CROSSFIRE? And I recently saw something on MSNBC which had a debate with a liberal (can’t recall the name) and Michael Steele (RNC chairman). A recent marijuana panel on MSNBC also had two Pro and two Con. In other words, all 3 channels will offer differing opinions. But only one channel features hosts who constantly interrupt and/or talk-over (and down to) contrary facts and opinions.

  3. JoelR says:

    You (and others here) have just proved my point. Thank you. Obviously you do not check facts and accept what Fox tells you, regardless of accuracy. Your love for a channel that refularly MISinforms is obviously predicated not upon what is true, but more on your dislike of Obama. As long as there is an organization that tells you what you WANT to hear rather than inform, there will be Fox viewers. (And if watching that makes them think they are informed…well that’s just hilarious…and sad). But as already noted, a little fact-checking would go a long way…but I doubt you and some others will ever bother. So enjoy being spoonfed the bile you enjoy. P.S. for the record, I’m no fan of the Prez myself but that doesn’t mean I wish to wallow in the B.S. offered by Fox, which is obvious even to children. In response to some forgotten story/comments made on Fox last year, an 11-year old I was with. piped in with “That’s not true!” From the mouths of babes…)

  4. JoeR says:

    Whatever one thinks of her (and I still find her to be one of the more ignorant talk-hosts out there), one thing she is NOT is a journalist. Call her an anchorperson, a pundit, a teleprompter-reader, or whatever…but it lessens the efforts of the few remaining journalists still working to try and include her in that category. As for the other channels…yes they have their biases and slants,..but they DO rely more on facts. (Do a fact-check sometime…the other two channels usually are verifiably accurate. Not so with Fox. Falsehoods and jingoism do not equal an “informed public.” Fox is nothing more than entertainment and propaganda…twisting “true news stories” to match their agenda. If that passes for news and “class” these days, then God help America. While I think that Fox’s ratings are an even further indication of the dumbing-down of the American population, people certainly have the right to watch and enjoy it. Just like millions of people watch “Duck Dynasty”.

    • JioeE says:

      Roger, thank you for replying and showing us the traits of the average Fox viewer. Making false assumptions and not even having the slightest bit of comprehensive ability. No where did I mention MSNBC and I’ve already mentioned by dislike of Sharpton (snd i refuse to watch his show). Nor am I a “free stuff” person. But such ignorance and delusions (as you just displayed) are what Fox both encourages and counts on.

    • Carl E says:

      Wow! you are so smart! I was just thinking the same thing about you and the other channels and journalist I wonder have you ever heard of the word WISDOM. I know it’s a big word there is probably not room for it in your brain with all that other stuff in there.

  5. Michael Grey says:

    It is not hard to beat Piers or Maddow as these shows are unwatchable. Both are bores.

  6. Steven Keane says:

    Watching now.. she is hands down the last journalist alive.

  7. M. D. Block says:

    Thomas Jefferson warned that the greatest threat to our Democracy is ignorance. Fox News represents the ignorance about which Jefferson warned. The popularity of Fox shows reflects the level of ignorance in America and the shows to which they relate.
    I watch MSMBC because I learn from the cerebral content, just the opposite from the visceral, angry, hateful rants at Fox.
    Fox is synonymous with misinformation and hate. It is unfortunate that our cherished First Amendment freedoms are allowed to be trashed by these insidious ingrates at Fox.

  8. JoelR says:

    She’s smart but one of the most ignorant Fox hosts (and that’s saying something). Frightening stats indeed.

  9. I suspect they most of us watch Rachel Maddow on-line

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