Reed will oversee the planning, directing and execution of the net’s programming strategy. She succeeds Donna Ebbs, the cabler’s first programming chief. Ebbs has transitioned into a consultant role and will serve as an exec producer.
“Nikki Reed’s background as both a producer and an executive at top-level entertainment companies like Disney, NBC Universal and Touchstone Television makes her the perfect person to lead our development and programming during this unprecedented time of growth for the Hub,” said Hub topper Margaret Loesch, to whom Reed will report.
The Hub, which launched in 2010, has risen over the past year in distribution to 72 million homes, accompanied by a rise in ad revenue.
“Donna Ebbs built an incredible creative team that helped shape the Hub in its first two years on the air,” Loesch said. “Moving forward, Nikki’s experience and creativity is the right blend to lead this team as we grow the Hub into the primary destination for programming that children and their parents watch together.”
Reed stated she intends to “utilize my relationships with writers, producers and talent to grow the Hub’s existing slate of programming and enhance it with more live-action series.”