Hub Taps Nikki Reed for Programming and Development

Disney Channel vet hopes to bring more live-action skeins to the kid cabler

Former Disney Channel and Disney XD exec Nikki Reed has moved on to a new tyke net, joining the Hub as senior veep of programming and development.

Reed will oversee the planning, directing and execution of the net’s programming strategy. She succeeds Donna Ebbs, the cabler’s first programming chief. Ebbs has transitioned into a consultant role and will serve as an exec producer.

“Nikki Reed’s background as both a producer and an executive at top-level entertainment companies like Disney, NBC Universal and Touchstone Television makes her the perfect person to lead our development and programming during this unprecedented time of growth for the Hub,” said Hub topper Margaret Loesch, to whom Reed will report.

The Hub, which launched in 2010, has risen over the past year in distribution to 72 million homes, accompanied by a rise in ad revenue.

“Donna Ebbs built an incredible creative team that helped shape the Hub in its first two years on the air,” Loesch said. “Moving forward, Nikki’s experience and creativity is the right blend to lead this team as we grow the Hub into the primary destination for programming that children and their parents watch together.”

Reed stated she intends to “utilize my relationships with writers, producers and talent to grow the Hub’s existing slate of programming and enhance it with more live-action series.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety