Responsibilities include social media, YouTube activities

LONDON — FremantleMedia, whose TV formats include “Idols,” “Got Talent” and “The X Factor,” has tapped Keith Hindle as CEO of its newly created Digital & Branded Entertainment division.

Based in New York, Hindle will report to FremantleMedia CEO Cecile Frot-Coutaz, and will sit on the operating board.

Hindle, formerly CEO, Americas at FremantleMedia’s Enterprises arm, will oversee the growing multi-platform biz worldwide, including all digital, sponsorship, social media and YouTube activity. His responsibilities will include the original content channels, along with apps, second-screen extensions and online gaming.

Hindle will also sit on the operating boards of FremantleMedia’s gaming company Ludia and its transmedia company

FremantleMedia has ops in 22 countries.

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