HILARY ESTEY MCLOUGHLIN CBS

Telepictures veteran was elbowed aside when Mike Darnell came into Warner Bros. fold

Warner Bros. alum Hilary Estey McLoughlin has been named president of creative affairs for CBS TV Distribution.

McLoughlin will oversee development of new first-run series and production on the Eye’s current roster, reporting to CBS Global Distribution Group topper Armando Nunez.

Estey McLoughlin fills a void at CBS left since the departure of Aaron Meyerson this time last year. Estey McLoughlin exited her exec post as president of WB’s Telepictures Prods. syndie unit in May after the studio recruited former Fox alternative topper Mike Darnell for a larger role overseeing unscripted and syndication for Warner Bros. TV entities. Coincidentally, Darnell’s successor at Fox, Simon Andreae, was also named today.

“Hilary is a gifted and forward-thinking executive with an outstanding resume of success for identifying and nurturing talent, as well as launching successful shows in syndication,” said Nunez.  “She also has a great track record of innovation in using digital and social media to enhance programming brands.”

Estey McLoughlin is highly regarded in the syndie biz as a skilled programmer who shepherded a slew of hit talkshows, including Ellen DeGeneres and Rosie O’Donnell’s series, court shows and “TMZ” during her long run at Telepictures. In fact, WB’s decision to marginalize her role by recruiting Darnell raised eyebrows in the biz.

At CTD, she inherits a roster that includes “Judge Judy,” “Entertainment Tonight,” “Dr. Phil,” “Wheel of Fortune,” “Jeopardy!” and “Rachael Ray.” The division had struggled to launch a new first-run daytime talkshow during the past few years, but it has had a promising start with Arsenio Hall’s return to latenight this fall.

CBS is “the gold standard in syndication,” Estey McLoughlin said. “I am looking forward to capitalizing on their tremendous assets, legacy shows, top-caliber talent and producers to create innovative and distinctive multiplatform brands that resonate for the CBS owned stations, other top station groups and across today’s syndication marketplace.”

Estey McLoughlin spent 27 years with Telepictures, rising to president in 2006.

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