HBO’s “Girls” wrapped before a small gathering on Sunday night, though the pay cabler said that this season’s viewership on a weekly basis was on par with its inaugural run last spring.
According to Nielsen estimates, the first airing of “Girls” on Sunday averaged 632,000 viewers at 9 p.m. Sunday, with a 10 p.m. encore adding 311,000 and a second repeat at 11 p.m. drawing 187,000. The combined 1.13 million viewers was below the 1.53 million that watched two Sunday night airings of its first-season finale last June — though its conclusion last year aired following an episode of hit drama “True Blood.”
HBO said “Girls” averaged a gross audience of 4.6 million viewers per episode this season, when all linear plays, HBO On Demand/HBO Go and DVR playback are counted. That is identical to its first season.
According to the premium cabler, 27.4% of the gross audience for “Girls” comes from HBO On Demand and HBO GO, the highest proportion of viewing on those platforms among all current HBO series.