Campaigns include 'Shield,' 'Rescue Me'
Gibbons, who joined FX in 2004 and made her bones there with campaigns for “The Shield” and “Rescue Me,” will oversee creation and implementation of all print and electronic marketing and advertising campaigns for FX, FXM and new network FXX, which will debut Sept. 2 in place of Fox’s Soccer Channel. She will also oversee all off-network and cross-channel platform marketing initiatives for FX Networks through internet, mobile, VOD and other alternate media.
“Stephanie Gibbons gives her all to every image, every character, every pixel of the work done by the FX marketing group – and she treats every show on our air as if she were its creator,” said FX Networks/FX Prods. CEO John Landgraf, adding that her group’s work “consistently stands out in a very competitive field.”
Under her direction, FX has won more than 180 PromaxBDA Awards has now been named “Marketing Team of the Year” three years in a row. In 2006, she was named one of the 10 Most Amazing Gay Women in Showbiz by the New York Gay and Lesbian Center.