Fox Sports Air Red Bull World

Pact marks the energy drink company's largest U.S. licensing deal yet

Fox Sports and Red Bull Media House have inked a three-year deal to broadcast the Red Bull World Series, the companies announced this week, marking the energy drink company’s largest U.S. licensing deal yet.

The deal makes all four global sports of the Red Bull World Series–Air Race, Crashed Ice, X-Fighters Freestyle Motocross and Cliff Diving–available on Fox Sports 1 and Fox Sports 2. It provides Fox Sports with 180 hours of live and high-def television, starting in 2014 and going through 2016, and is the first time all four sports will be available to the US.

“There’s nothing out there that looks like or has the production value of a Red Bull Media House presentation,” said Michael Bloom, senior VP of Fox Sports original programming. “They continue to break new ground in how sports are covered – we love that at FOX Sports; we share that as a common goal.”

Each series is produced and delivered by Red Bull Media House, which started two years ago. In the past, several of the events have aired on NBC and NBC Sports Network.

Fox Sports 1 and Fox Sports 2 recently launched in August. Both are 24-hour sports networks, and have already acquired rights to entities including NASCAR Nationwide Series and USA Rugby.

The deal was handled by Bloom and Melissa Forman for Fox Sports, and by Greg Jacobs and Ben Mauceri for Red Bull Media House.

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