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Fox Appoints New Head of Research

Somers joined Fox in 2000

Fox has upped Will Somers to head of network research. Appointment arrives after former head Melva Benoit parted ways with the net earlier this year.

As senior veep, Somers will oversee an array of research elements for the Fox network, including audience measurement, market research, cross-platform consumer research and affiliate insights.

Somers steps into the position with much experience, having flown directly under Benoit during her tenure as senior veep of the department.

“Will is an incredibly talented and strategic executive who is passionate about understanding and communicating with our viewers,” said Joe Earley, chief operating officer. “At a time when the television landscape is transforming, we are very fortunate to have him leading the charge in building more robust, cross-platform insights for our network and partners.”

Somers has logged 13 years at Fox. Before joining the broadcast net, he conducted audience and program research for Disney’s Buena Vista TV syndication and Touchstone TV studio.

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